{"id":134447,"date":"2021-09-27T12:07:17","date_gmt":"2021-09-27T10:07:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=134447"},"modified":"2021-09-27T13:51:50","modified_gmt":"2021-09-27T11:51:50","slug":"mayoral-compra-boston-y-una-participacion-mayoritaria-de-hug-clau","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134447","title":{"rendered":"Mayoral compra Boston y una participaci\u00f3n mayoritaria de Hug & Clau"},"content":{"rendered":"

La compa\u00f1\u00eda de moda infantil Mayoral<\/a> celebra su 80 aniversario entrando en otros segmentos de la industria textil. La malacitana ha comprado la ense\u00f1a de ropa masculina Boston y una participaci\u00f3n mayoritaria de Hug & Clau, destinada, principalmente, a p\u00fablico femenino.<\/b><\/p>\n

Mayoral, Boston y Hug & Clau<\/b> compartir\u00e1n sedes en Madrid y en M\u00e1laga, lideradas por un equipo de directivos formado por cada una de las empresas. Para acelerar el crecimiento de las nuevas firmas, se pondr\u00e1 foco en el reposicionamiento de sus marcas a trav\u00e9s de la redefinici\u00f3n de las colecciones, imagen, concepto de tienda y presencia digital.\u00a0<\/span><\/p>\n

La aceleraci\u00f3n y expansi\u00f3n geogr\u00e1fica vendr\u00e1n marcadas por una estrategia multicanal dirigida a la mujer y al hombre de las nuevas generaciones<\/strong>, como detallan en un comunicado Mayoral.\u00a0<\/span><\/p>\n

Hug & Clau fue fundada en 2013 por los hermanos Carolina y Sancho Garc\u00eda<\/b>, con el fin de crear una firma de moda para mujer que apostara por el bienestar y el crecimiento personal. En sus tiendas f\u00edsicas, trabajan en reafirmar su filosof\u00eda con una \u201ccuidada experiencia de compra\u201d. La compa\u00f1\u00eda cerr\u00f3 2019 con una facturaci\u00f3n de 5,4 millones de euros.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Por su parte, <\/span>Boston vio la luz en 1945, de la mano del modisto Daniel Arteaga<\/b>. Buscaba trasladar la moda \u201cde los a\u00f1os dorados del cine cl\u00e1sico de Hollywood a las calles de Madrid\u201d, e iniciaron la aventura vendiendo prendas de caballeros, como camisas y trajes, confeccionados a mano. En 1980, la marca inicia su expansi\u00f3n en Espa\u00f1a, y cerr\u00f3 2019 con una facturaci\u00f3n de 7,9 millones de euros.<\/span><\/p>\n

\"\"<\/p>\n

En la actualidad, Boston cuenta con una plataforma de venta online que comercializa prendas y accesorios, y tiene presencia en ocho ciudades espa\u00f1olas, con 19 puntos de venta. Hug & Clau tambi\u00e9n dispone de tienda online nacional, as\u00ed como nueve tiendas.<\/span><\/p>\n

Mayoral se dedica al dise\u00f1o, fabricaci\u00f3n, comercializaci\u00f3n y distribuci\u00f3n de moda infantil en m\u00e1s de 100 pa\u00edses, a trav\u00e9s de una red de 22 compa\u00f1\u00edas comerciales en el exterior, 250 agentes de ventas, 275 tiendas Mayoral y m\u00e1s de 10.000 clientes a nivel mundial. El canal ecommerce tiene presencia en 20 mercados europeos, Estados Unidos y M\u00e9xico, lo que le permite estimar una facturaci\u00f3n de 320 millones de euros a cierre de 2021.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Para acelerar el crecimiento de las nuevas firmas, se pondr\u00e1 foco en el reposicionamiento de sus marcas a trav\u00e9s de la redefinici\u00f3n de las colecciones, imagen, concepto de tienda y presencia digital.<\/p>\n","protected":false},"author":30,"featured_media":134456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6434],"class_list":["post-134447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-mayoral"],"acf":[],"yoast_head":"\nMayoral compra Boston y una participaci\u00f3n mayoritaria de Hug & Clau<\/title>\n<meta name=\"description\" content=\"Mayoral ha comprado la ense\u00f1a de ropa masculina Boston y ha adquirido una participaci\u00f3n mayoritaria de Hug & Clau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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