{"id":134384,"date":"2021-09-24T15:19:31","date_gmt":"2021-09-24T13:19:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=134384"},"modified":"2021-09-24T15:29:14","modified_gmt":"2021-09-24T13:29:14","slug":"the-advertising-initiative-las-propuestas-de-inma-para-rejuvenecer-el-data-en-los-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134384","title":{"rendered":"The Advertising Initiative, las propuestas de INMA para rejuvenecer el data en los medios"},"content":{"rendered":"<p><strong>La International News Media Association (INMA) ha lanzado The Advertising Initiative, que busca soluciones de c\u00f3mo rejuvenecer el <em>data<\/em> en la publicidad dentro de los medios de comunicaci\u00f3n para un emergente mercado poscovid.\u00a0<\/strong><\/p>\n<p>En concreto, <strong>The Advertising Initiative<\/strong> observar\u00e1:<\/p>\n<ul>\n<li>Los formatos para anuncios m\u00e1s rompedores: estudios de caso de publicidad contextual, estudios de contenido,\u00a0<em>branded content<\/em>, publicidad program\u00e1tica y publicidad\u00a0<em>self-serve<\/em>.<\/li>\n<li>Equipos de ventas: c\u00f3mo lograr el mejor talento, motivar a los equipos, venta por franquiciados y modelos de negocio donde se ajuste el comercio electr\u00f3nico.<\/li>\n<li>Nuevo rol del papel: c\u00f3mo aprovechar las ventajas del papel en un mundo cada vez m\u00e1s digitalizado, adem\u00e1s de c\u00f3mo ajustar este soporte de la forma m\u00e1s eficiente dentro de los planes de marketing\u00a0<em>mix<\/em>.<\/li>\n<\/ul>\n<p>\u00abConsideramos que la econom\u00eda est\u00e1 renaciendo, y la publicidad ser\u00e1 vital para que las empresas que est\u00e1n reconstruyendo sus marcas tengan \u00e9xito\u00bb, comenta\u00a0<strong>Earl J. Wilkinson<\/strong>, directo ejecutivo y CEO de\u00a0<strong>INMA<\/strong>. \u00abNos enfocamos en los esfuerzos de INMA para mostrar las mejores pr\u00e1cticas y tendencias, y hacer que los medios de comunicaci\u00f3n no desperdicien ni un c\u00e9ntimo\u00bb.<\/p>\n<h3>Iniciativas de INMA<\/h3>\n<p>Este proyecto forma parte de las iniciativas tem\u00e1ticas de\u00a0<strong>INMA<\/strong>, que han tra\u00eddo nuevas perspectivas para los editores de todo el mundo: la Readers First Initiative se dedica a las suscripciones digitales; la Digital Platform Initiative lo hace en los desarrollos\u00a0<em>Big Tech<\/em>; la Product Initiative observa m\u00e9todos, estrategias, KPIs y prototipos, y la Smart Data Initiative se enfoca en audiencias, contenidos medibles,\u00a0<em>analytics<\/em> y flujos de trabajo.<\/p>\n<p><strong>The Advertising Initiative\u00a0<\/strong>incluir\u00e1 una\u00a0<em>newsletter<\/em> bisemanal, reuniones virtuales dos veces por mes, master classes, informes, presentaciones, y sesiones \u00abAsk me Anything\u00bb, a las cuales\u00a0<strong>INMA<\/strong> debe su fama. Este proyecto fue concebido por la asociaci\u00f3n\u00a0<strong>Board of Directors\u00a0<\/strong>y est\u00e1 vigente desde el pasado 1 de septiembre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este proyecto busca soluciones sobre c\u00f3mo rejuvenecer el data en la publicidad dentro de los medios de comunicaci\u00f3n para el mercado poscovid.\u00a0<\/p>\n","protected":false},"author":6924,"featured_media":134402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2317],"class_list":["post-134384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-big-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INMA lanza The Advertising Initiative, soluciones para rejuvenecer el data en los 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