{"id":134351,"date":"2021-09-24T12:34:35","date_gmt":"2021-09-24T10:34:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=134351"},"modified":"2021-09-24T12:35:32","modified_gmt":"2021-09-24T10:35:32","slug":"jazztel-confia-a-contrapunto-bbdo-y-proximity-su-estrategia-de-comunicacion-integral","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134351","title":{"rendered":"Jazztel conf\u00eda a Contrapunto BBDO y Proximity su estrategia de comunicaci\u00f3n integral"},"content":{"rendered":"<p><b>Las agencias Contrapunto BBDO y Proximity se encargar\u00e1n a partir de ahora de la estrategia de comunicaci\u00f3n integral de Jazztel, despu\u00e9s de que la compa\u00f1\u00eda de telecomunicaciones iniciara un proceso interno de revisi\u00f3n de sus distintas disciplinas que, hasta ahora, gestionaban diferentes empresas.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hasta ahora, Contrapunto BBDO lideraba la publicidad convencional de Jazztel, y ahora pasar\u00e1 a gestionar, junto a Proximity, las disciplinas: ATL, digital, <\/span><i><span style=\"font-weight: 400;\">trade <\/span><\/i><span style=\"font-weight: 400;\">y cartera de clientes. Esta decisi\u00f3n viene despu\u00e9s del anuncio del nuevo posicionamiento de marca de las agencias<\/span><a href=\"https:\/\/ipmark.com\/bbdoproximiti-nuevo-posicionamiento-famelove\/\"><span style=\"font-weight: 400;\"> \u2018Fame&amp;Love\u2019<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este posicionamiento de marca, que fue presentada en febrero de este a\u00f1o, permit\u00eda el regreso de <\/span><b>Proximity a BBDO en Espa\u00f1a<\/b><span style=\"font-weight: 400;\">, con el objetivo posicionar al grupo como referente del sector de las agencias creativas, bajo su estrategia Fame&amp;Love. En este proyecto, la compa\u00f1\u00eda reestructur\u00f3 su arquitectura de marcas, <\/span><b>desapareciendo Tiempo BBDO y DEC.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasta ahora, Contrapunto BBDO lideraba la publicidad convencional de Jazztel, y ahora pasar\u00e1 a gestionar, junto a Proximity, las disciplinas: ATL, digital, &#8216;trade&#8217; y cartera de clientes.<\/p>\n","protected":false},"author":30,"featured_media":134356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184],"class_list":["post-134351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jazztel conf\u00eda a Contrapunto BBDO y Proximity su estrategia de 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