{"id":134328,"date":"2021-09-24T11:40:10","date_gmt":"2021-09-24T09:40:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=134328"},"modified":"2021-09-24T12:25:03","modified_gmt":"2021-09-24T10:25:03","slug":"santander-unica-espanola-en-destacar-patrocinio-deportivo-rrss","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134328","title":{"rendered":"Santander, \u00fanica espa\u00f1ola en destacar en patrocinio deportivo en RRSS"},"content":{"rendered":"<p><strong>Santander ha conseguido posicionarse en el Top 10 de las marcas m\u00e1s valiosas en patrocinio deportivo en redes sociales. Una lista que lidera Nike por segundo a\u00f1o consecutivo, gracias a que sus patrocinios en los canales sociales le hacen ser valorada en\u00a0m\u00e1s de 616,5 millones de d\u00f3lares.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan el ranking SportsPro 2021, elaborado por Hookit tras rastrear la actividad social de m\u00e1s de 500.000 perfiles, incluidos los de grandes atletas, equipos y ligas a nivel global, y donde se mide el valor potencial y la calidad de la promoci\u00f3n en la red social, la marca de moda deportiva <strong>Nike vuelve a posicionarse un a\u00f1o m\u00e1s como la ense\u00f1a m\u00e1s destacable en el \u00e1mbito del patrocinio deportivo en redes sociales<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La firma estadounidense recibe una valoraci\u00f3n de 615,56 millones de d\u00f3lares. Le sigue a bastante distancia<strong> Adidas<\/strong>, cuyas publicaciones patrocinadas en este \u00e1mbito alcanzan los 342,73 millones. En tercera posici\u00f3n, <strong>Emirates<\/strong>, que recibe una valoraci\u00f3n de 220,05 millones.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"b70c1437-7ce2-4e76-a54d-b3510f0989d9\" data-type=\"interactive\" data-title=\"MARCAS M\u00c1S VALIOSAS PATROCINIO DEPORTIVO RRSS\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Santander es la \u00fanica marca espa\u00f1ola en codearse en esta lista<\/strong>. Pasa del s\u00e9ptimo puesto de 2020 al cuarto escal\u00f3n en 2021, tras haber sido valorada en <strong>187 millones de d\u00f3lares<\/strong>. Seg\u00fan la consultora, este incremento en el precio de su r\u00fabrica se debe a su <strong>alianza con LaLiga<\/strong>, en un contexto en el que los patrocinios y, en especial los embajadores de marca, suponen una doble promoci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La entidad que preside Ana Bot\u00edn logra convertirse, adem\u00e1s, en la primera compa\u00f1\u00eda del sector bancario en patrocinio deportivo en redes sociales. Desbanca a State Farm, con 147 millones, seguida de MasterCard, Geico y Standard Chartered. Con ocho empresas del sector este a\u00f1o, la banca se posiciona junto a la industria automotriz (con 13) entre las ramas de negocio con m\u00e1s marcas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La entidad financiera consigue posicionarse en el Top 10 de las marcas m\u00e1s valiosas en patrocinio deportivo en redes sociales. Su precio asciende a los 187 millones de d\u00f3lares. <\/p>\n","protected":false},"author":29,"featured_media":134333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6430],"tags":[2226,148],"class_list":["post-134328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-deportivo","tag-marcas","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Santander, \u00fanica espa\u00f1ola en destacar en patrocinio deportivo en RRSS<\/title>\n<meta name=\"description\" content=\"Santander consigue posicionarse en el Top 10 de las marcas m\u00e1s valiosas en patrocinio deportivo en redes sociales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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