{"id":134325,"date":"2021-09-24T12:21:44","date_gmt":"2021-09-24T10:21:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=134325"},"modified":"2021-09-24T12:21:44","modified_gmt":"2021-09-24T10:21:44","slug":"ikea-lanza-una-campana-con-el-bienestar-como-eje-principal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134325","title":{"rendered":"El hogar como aliado, concepto principal de la nueva campa\u00f1a de Ikea"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>\u201cAbre la puerta al lugar donde empieza todo lo bueno\u201d es el concepto de la \u00faltima campa\u00f1a de Ikea que refleja al hogar como el centro del bienestar<\/strong>. En un contexto social en el que se ha vuelto, en cierta medida, a la normalidad, la compa\u00f1\u00eda sueca hace reflexionar al espectador sobre el equilibrio y la armon\u00eda en el hogar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este concepto se extender\u00e1 a lo largo del a\u00f1o a trav\u00e9s de una serie de campa\u00f1as que continuar\u00e1n poniendo \u00e9nfasis en la idea del hogar como epicentro de bienestar. Debido a que el hogar \u201cha sido un refugio para la mayor\u00eda y ahora que nos movemos con mayor libertad, queremos inspirar una nueva relaci\u00f3n con este espacio: el hogar como el entorno en el que recargar las pilas para disfrutar del d\u00eda a d\u00eda fuera de casa. De nuevo, el hogar como aliado para vivir un mejor d\u00eda a d\u00eda\u201d, comenta <strong>Laura Dur\u00e1n<\/strong>, directora de marketing &amp; <em>insights<\/em> de IKEA en Espa\u00f1a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a cuenta con dos <strong>piezas de televisi\u00f3n<\/strong> de 30\u201d y 20\u201d con ejecuciones diferentes, adem\u00e1s de <strong>piezas en cine<\/strong>, <strong>OOH<\/strong> convencional, <strong>DOOH<\/strong>,\u00a0 <strong>soportes digitales, redes sociales<\/strong> y <strong>display<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es la segunda campa\u00f1a de la empresa sueca, tras el \u00e9xito de \u201c<a href=\"https:\/\/ipmark.com\/activistasinsaberlo-ikea-rinde-homenaje-a-la-sostenibilidad-en-el-hogar\/\">Activistas sin saberlo<\/a>\u201d (2020), que se <strong>lidera Espa\u00f1a<\/strong> y se exporta a otros pa\u00edses. As\u00ed, se estima que la campa\u00f1a se pueda emitir tambi\u00e9n en Austria, Eslovaquia, Francia, Hungr\u00eda, Italia y Rep\u00fablica Checa.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"VUELTA A CASA | IKEA Bienestar en el hogar\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0JDjSo0y-nA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea utiliza su \u00faltima campa\u00f1a para reflejar la importancia del hogar como el centro del bienestar.<\/p>\n","protected":false},"author":7342,"featured_media":134326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6160,231],"class_list":["post-134325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-campanas","tag-ikea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea lanza una campa\u00f1a con el bienestar como eje principal - IPMARK<\/title>\n<meta name=\"description\" content=\"Ikea, la compa\u00f1\u00eda sueca, utiliza su \u00faltima campa\u00f1a para reflejar la importancia del hogar como el centro del bienestar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=134325\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea lanza una campa\u00f1a con el bienestar como eje principal - IPMARK\" \/>\n<meta property=\"og:description\" content=\"Ikea, la compa\u00f1\u00eda sueca, utiliza su \u00faltima campa\u00f1a para reflejar la importancia del hogar como el centro del bienestar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=134325\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-24T10:21:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/IKEA_Campan\u0303aBienestar_2-e1632474601667.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"642\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Serrano S\u00e1nchez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Serrano S\u00e1nchez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134325#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134325\"},\"author\":{\"name\":\"Elena Serrano S\u00e1nchez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\"},\"headline\":\"El hogar como aliado, concepto principal de la nueva campa\u00f1a de Ikea\",\"datePublished\":\"2021-09-24T10:21:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134325\"},\"wordCount\":280,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134325#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/IKEA_Campan\u0303aBienestar_2-e1632474601667.jpg\",\"keywords\":[\"campa\u00f1as\",\"Ikea\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134325\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=134325\",\"name\":\"Ikea lanza una campa\u00f1a con el bienestar como eje principal - IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134325#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134325#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/IKEA_Campan\u0303aBienestar_2-e1632474601667.jpg\",\"datePublished\":\"2021-09-24T10:21:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\"},\"description\":\"Ikea, la compa\u00f1\u00eda sueca, utiliza su \u00faltima campa\u00f1a para reflejar la importancia del hogar como el centro del bienestar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134325#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=134325\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134325#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/IKEA_Campan\u0303aBienestar_2-e1632474601667.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/IKEA_Campan\u0303aBienestar_2-e1632474601667.jpg\",\"width\":1140,\"height\":642,\"caption\":\"IKEA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134325#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El hogar como aliado, concepto principal de la nueva campa\u00f1a de Ikea\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\",\"name\":\"Elena Serrano S\u00e1nchez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g\",\"caption\":\"Elena Serrano S\u00e1nchez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=7342\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ikea lanza una campa\u00f1a con el bienestar como eje principal - IPMARK","description":"Ikea, la compa\u00f1\u00eda sueca, utiliza su \u00faltima campa\u00f1a para reflejar la importancia del hogar como el centro del bienestar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=134325","og_locale":"es_ES","og_type":"article","og_title":"Ikea lanza una campa\u00f1a con el bienestar como eje principal - IPMARK","og_description":"Ikea, la compa\u00f1\u00eda sueca, utiliza su \u00faltima campa\u00f1a para reflejar la importancia del hogar como el centro del bienestar.","og_url":"https:\/\/ipmark.com\/?p=134325","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-09-24T10:21:44+00:00","og_image":[{"width":1140,"height":642,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/IKEA_Campan\u0303aBienestar_2-e1632474601667.jpg","type":"image\/jpeg"}],"author":"Elena Serrano S\u00e1nchez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Elena Serrano S\u00e1nchez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=134325#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=134325"},"author":{"name":"Elena Serrano S\u00e1nchez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/705580dd5f70a7f3a83992c511230846"},"headline":"El hogar como aliado, concepto principal de la nueva campa\u00f1a de Ikea","datePublished":"2021-09-24T10:21:44+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=134325"},"wordCount":280,"image":{"@id":"https:\/\/ipmark.com\/?p=134325#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/IKEA_Campan\u0303aBienestar_2-e1632474601667.jpg","keywords":["campa\u00f1as","Ikea"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=134325","url":"https:\/\/ipmark.com\/?p=134325","name":"Ikea lanza una campa\u00f1a con el bienestar como eje principal - IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=134325#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=134325#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/IKEA_Campan\u0303aBienestar_2-e1632474601667.jpg","datePublished":"2021-09-24T10:21:44+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/705580dd5f70a7f3a83992c511230846"},"description":"Ikea, la compa\u00f1\u00eda sueca, utiliza su \u00faltima campa\u00f1a para reflejar la importancia del hogar como el centro del bienestar.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=134325#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=134325"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=134325#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/IKEA_Campan\u0303aBienestar_2-e1632474601667.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/IKEA_Campan\u0303aBienestar_2-e1632474601667.jpg","width":1140,"height":642,"caption":"IKEA"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=134325#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"El hogar como aliado, concepto principal de la nueva campa\u00f1a de Ikea"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/705580dd5f70a7f3a83992c511230846","name":"Elena Serrano S\u00e1nchez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g","caption":"Elena Serrano S\u00e1nchez"},"url":"https:\/\/ipmark.com\/?author=7342"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/134325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/7342"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=134325"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/134325\/revisions"}],"predecessor-version":[{"id":134347,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/134325\/revisions\/134347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/134326"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=134325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=134325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=134325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}