{"id":134305,"date":"2021-09-24T11:57:31","date_gmt":"2021-09-24T09:57:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=134305"},"modified":"2021-09-24T11:57:31","modified_gmt":"2021-09-24T09:57:31","slug":"kraft-heinz-escoge-a-wunderman-thompson-como-su-nueva-agencia-creativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134305","title":{"rendered":"Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa"},"content":{"rendered":"<p>El grupo\u00a0<strong>Kraft Heinz<\/strong> ha designado a la agencia\u00a0<strong>Wunderman Thompson\u00a0<\/strong>como su nueva agencia creativa. \u00c9sta se incorpora como\u00a0<em>partner<\/em> estrat\u00e9gico y creativo de la divisi\u00f3n New Ventures, responsable de las innovaciones y lanzamiento de nuevos productos de la compa\u00f1\u00eda.<\/p>\n<p>Ambas organizaciones comenzaron su relaci\u00f3n a trav\u00e9s del lanzamiento en el mercado brit\u00e1nico de una nueva gama de salsas de tomate para pasta. Un segmento en el que la marca, a pesar de su tradici\u00f3n, no hab\u00eda hecho acto de presencia. La agencia espa\u00f1ola ha desarrollado la estrategia de comunicaci\u00f3n, la idea creativa, y se encargar\u00e1 de las ejecuciones y la propuesta visual del producto.<\/p>\n<p>\u00abVisibilizar el talento de la agencia y de sus equipos m\u00e1s all\u00e1 de nuestras fronteras es clave para conseguir negocio internacional y crecer. Sin duda alguna, trabajar con una marca como\u00a0<strong>Heinz<\/strong> nos ofrece una excelente oportunidad para conseguirlo\u00bb, explica <strong>\u00d3scar Orellana<\/strong>, director general de\u00a0<strong>Wunderman Thompson Espa\u00f1a<\/strong>.<\/p>\n<h3>Una relaci\u00f3n que acaba de comenzar<\/h3>\n<p>La relaci\u00f3n entre la empresa y la agencia tendr\u00e1 un tercer \u00e1mbito de actuaci\u00f3n a corto plazo. La agencia desarrollar\u00e1 la campa\u00f1a global del lanzamiento de un nuevo producto del cual a\u00fan no pueden darse m\u00e1s detalles, salvo que\u00a0<strong>ver\u00e1 la luz en 2022 internacionalmente<\/strong>.<\/p>\n<p>\u00abMi deseo es que el entendimiento que existe con los equipos de\u00a0<strong>Heinz<\/strong>, su valent\u00eda a la hora de afrontar los proyectos y la ambici\u00f3n que nos han trasladado, permitan a ambas partes conseguir o superar todos los objetivos que nos hemos marcados\u00bb, comparte\u00a0<strong>Jos\u00e9 Mar\u00eda Piera<\/strong>,\u00a0<em>chief client officer<\/em> de\u00a0<strong>Wunderman Thompson Espa\u00f1a<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wunderman Thompson Espa\u00f1a se incorpora como\u00a0partner estrat\u00e9gico y creativo de la divisi\u00f3n New Ventures, responsable de las innovaciones y lanzamiento de nuevos productos de la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":6924,"featured_media":134321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,38],"tags":[],"class_list":["post-134305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa<\/title>\n<meta name=\"description\" content=\"Wunderman Thompson se incorpora como\u00a0partner estrat\u00e9gico y creativo de la divisi\u00f3n New Ventures, responsable de innovaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=134305\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa\" \/>\n<meta property=\"og:description\" content=\"Wunderman Thompson se incorpora como\u00a0partner estrat\u00e9gico y creativo de la divisi\u00f3n New Ventures, responsable de innovaciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=134305\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-24T09:57:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-cottonbro-6648410.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Briones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Briones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134305#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134305\"},\"author\":{\"name\":\"Laura Briones\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"headline\":\"Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa\",\"datePublished\":\"2021-09-24T09:57:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134305\"},\"wordCount\":291,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134305#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pexels-cottonbro-6648410.jpg\",\"articleSection\":[\"Agencias\",\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134305\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=134305\",\"name\":\"Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134305#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134305#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pexels-cottonbro-6648410.jpg\",\"datePublished\":\"2021-09-24T09:57:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"description\":\"Wunderman Thompson se incorpora como\u00a0partner estrat\u00e9gico y creativo de la divisi\u00f3n New Ventures, responsable de innovaciones.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134305#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=134305\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134305#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pexels-cottonbro-6648410.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pexels-cottonbro-6648410.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134305#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\",\"name\":\"Laura Briones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"caption\":\"Laura Briones\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=6924\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa","description":"Wunderman Thompson se incorpora como\u00a0partner estrat\u00e9gico y creativo de la divisi\u00f3n New Ventures, responsable de innovaciones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=134305","og_locale":"es_ES","og_type":"article","og_title":"Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa","og_description":"Wunderman Thompson se incorpora como\u00a0partner estrat\u00e9gico y creativo de la divisi\u00f3n New Ventures, responsable de innovaciones.","og_url":"https:\/\/ipmark.com\/?p=134305","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-09-24T09:57:31+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-cottonbro-6648410.jpg","type":"image\/jpeg"}],"author":"Laura Briones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Laura Briones","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=134305#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=134305"},"author":{"name":"Laura Briones","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"headline":"Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa","datePublished":"2021-09-24T09:57:31+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=134305"},"wordCount":291,"image":{"@id":"https:\/\/ipmark.com\/?p=134305#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-cottonbro-6648410.jpg","articleSection":["Agencias","Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=134305","url":"https:\/\/ipmark.com\/?p=134305","name":"Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=134305#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=134305#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-cottonbro-6648410.jpg","datePublished":"2021-09-24T09:57:31+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"description":"Wunderman Thompson se incorpora como\u00a0partner estrat\u00e9gico y creativo de la divisi\u00f3n New Ventures, responsable de innovaciones.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=134305#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=134305"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=134305#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-cottonbro-6648410.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-cottonbro-6648410.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=134305#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Kraft Heinz escoge a Wunderman Thompson como su nueva agencia creativa"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a","name":"Laura Briones","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","caption":"Laura Briones"},"url":"https:\/\/ipmark.com\/?author=6924"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/134305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/6924"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=134305"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/134305\/revisions"}],"predecessor-version":[{"id":134340,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/134305\/revisions\/134340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/134321"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=134305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=134305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=134305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}