{"id":134246,"date":"2021-09-23T14:18:04","date_gmt":"2021-09-23T12:18:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=134246"},"modified":"2021-09-23T14:18:04","modified_gmt":"2021-09-23T12:18:04","slug":"tiktok-cumple-cinco-anos-con-mas-de-700-millones-de-usuarios-activos-por-mes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134246","title":{"rendered":"TikTok cumple cinco a\u00f1os con m\u00e1s de 700 millones de usuarios activos por mes"},"content":{"rendered":"<p><a href=\"https:\/\/ipmark.com\/tiktok-refuerza-su-privacidad-y-le-pisa-el-terreno-a-youtube-en-ee-uu\/\"><strong>TikTok<\/strong><\/a> cumple cinco a\u00f1os situ\u00e1ndose como la\u00a0<strong>s\u00e9ptima plataforma m\u00e1s usada del mundo<\/strong>. Fue lanzada al mercado chino como\u00a0<strong>Douyin<\/strong>, pero no fue lanzada hasta un a\u00f1o despu\u00e9s fuera de China continental con su reconocido nombre actual. La\u00a0<em>app<\/em> est\u00e1 disponible en todo el mundo desde el\u00a0<strong>2 de agosto de 2018<\/strong>, tras fusionarse con\u00a0<strong>Musical.ly<\/strong>, otro servicio chino de redes sociales.<\/p>\n<p>La plataforma ya cuenta con\u00a0<strong>732 millones de usuarios activos cada mes<\/strong>, seg\u00fan datos arrojados del informe <strong>Digital 2021<\/strong> del pasado mes de julio, elaborado por la plataforma <strong>Hootsuite<\/strong> y la agencia\u00a0<strong>We Are Social<\/strong>. Por sexos, encontramos bastante equidad en la proporci\u00f3n, con un\u00a0<strong>50,4% de hombres<\/strong> y un\u00a0<strong>49,6% de mujeres<\/strong>.<\/p>\n<h3>La quinta red social favorita<\/h3>\n<p>La aplicaci\u00f3n es un\u00a0<em>must<\/em> entre los m\u00e1s j\u00f3venes. Son los que m\u00e1s tiempo pasan compartiendo contenido a trav\u00e9s de v\u00eddeos cortos que no superan los 60 segundos. Seg\u00fan el informe, <strong>TikTok<\/strong> es la quinta red social favorita de los usuarios (4,3%), en especial entre el grupo etario de 16 a 24 a\u00f1os. De este grupo, por sexos, es la preferida entre las mujeres, con un 9,1% y por el 5,1% de los hombres.<\/p>\n<p>Respecto a su crecimiento general, tan s\u00f3lo en el mes de junio de este a\u00f1o ha registrado\u00a0<strong>57 millones de descargas en todo el mundo<\/strong>. Las marcas deben tener en cuenta el alcance de esta aplicaci\u00f3n para poder llegar a la gran audiencia de esta red social, la generaci\u00f3n Z, sum\u00e1ndose a las tendencias que haya en cada momento y as\u00ed establecer relaciones duraderas con su p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los usuarios m\u00e1s j\u00f3venes son los que m\u00e1s tiempo pasan en esta red social y es la que prefieren por encima de cualquier otra disponible. <\/p>\n","protected":false},"author":6924,"featured_media":134248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[148,4003],"class_list":["post-134246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-social-media","tag-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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