{"id":134099,"date":"2021-09-22T15:44:27","date_gmt":"2021-09-22T13:44:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=134099"},"modified":"2021-09-22T19:14:19","modified_gmt":"2021-09-22T17:14:19","slug":"royal-bliss-presenta-lienzos-una-campana-donde-el-arte-cobra-vida","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134099","title":{"rendered":"Royal Bliss presenta \u00abLienzos\u00bb, una campa\u00f1a donde el arte cobra vida"},"content":{"rendered":"<p>Con el\u00a0<em>leitmotiv<\/em><em>\u00a0<\/em>de las artes pl\u00e1sticas por bandera, <a href=\"https:\/\/ipmark.com\/royal-bliss-marca-mixers-coca-cola\/\"><strong>Royal Bliss<\/strong><\/a> retoma el hilo narrativo de la pieza gr\u00e1fica del a\u00f1o pasado en su nueva campa\u00f1a\u00a0<strong>\u00abLienzos Lata\u00bb<\/strong>, donde la marca presenta sus\u00a0<em>mixers<\/em> en formato lata.\u00a0En esta nueva creatividad, se da un giro a la idea al introducir una <strong>figura humana en el lienzo.\u00a0<\/strong><\/p>\n<p>De esta forma, la marca sorprende al espectador a trav\u00e9s de un trampantojo: cree disfrutar de una obra bidimensional y, cuando menos lo espera, cobra vida. La agencia <strong>McCann Worldgroup\u00a0<\/strong>firma esta nueva campa\u00f1a.<\/p>\n<h3>Difusi\u00f3n de la campa\u00f1a<\/h3>\n<p>La agencia se ha centrado en t\u00e9cnicas\u00a0<strong>DOOH<\/strong>, donde tendr\u00e1 presencia en marquesinas digitales, patrocinios de cadenas y en redes sociales. Adem\u00e1s de la pieza original, se ha hecho un <em>time laps<\/em> de gran impacto.<\/p>\n<p><iframe loading=\"lazy\" title=\"Royal Bliss presenta su Lata Yuzu Zero - Campa\u00f1a &#039;Lienzos&#039;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/K7WjB08yx4w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"font-weight: 400;\"><strong>David Valga\u00f1\u00f3n<\/strong> es el director creativo de \u00abLienzos\u00bb. La campa\u00f1a ha sido producida por <strong>Essencial producciones<\/strong>. <strong>Carlos Arroyo<\/strong> ha sido su director de arte y cuenta con la fotograf\u00eda de <strong>Alejandro Mezza<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a lleva la firma de McCann Worldgroug y  presenta sus ya conocidas\u00a0&#8216;mixers&#8217; en formato lata. <\/p>\n","protected":false},"author":6924,"featured_media":134101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-134099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Royal Bliss presenta &quot;Lienzos&quot;, campa\u00f1a donde el arte cobra 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