Una huella gigante de 28 metros de largo por 12 ancho ha sorprendido a los habitantes de Lugo, Barcelona y Madrid. Es la campa\u00f1a dise\u00f1ada por la consultora creativa PS21 para representar de manera gr\u00e1fica la media tonelada de di\u00f3xido de carbono que emite de media cada espa\u00f1ol al mes, seg\u00fan los datos de BBVA.<\/p>\n
\u201cEl primer paso para reducir nuestra huella de carbono, es conocerla\u201d, afirman desde el banco espa\u00f1ol. Por ello, han creado la primera herramienta digital que permita a sus clientes, tanto particulares como empresas, medir su propia huella de carbono, gases de efecto invernadero emitidos a la atm\u00f3sfera.<\/p>\n
Primera herramienta digital que permite a los clientes, tanto particulares como empresas, medir su propia huella de carbono<\/p><\/blockquote>\n
A trav\u00e9s de una aplicaci\u00f3n m\u00f3vil o de internet, BBVA podr\u00e1n calcular las emisiones de CO2 de sus clientes gracias a los datos recabados de su tarjeta y a los pagos con tarjeta en determinados establecimientos como gasolineras.<\/p>\n
El objetivo es concienciar a sus clientes sobre el impacto de sus acciones en el medioambiente. Por ello, ofrece pr\u00e9stamos verdes<\/strong> que, seg\u00fan las condiciones, puede llevar incorporado un tipo de inter\u00e9s menor al de una financiaci\u00f3n tradicional, pudiendo ser inferior al 1,2%<\/strong>.<\/p>\n
BBVA pretende que, a finales de a\u00f1o, cerca de un mill\u00f3n de personas ya hayan utilizado esta herramienta<\/strong>, lo que supone casi una cuarta parte de las que cuentan con la aplicaci\u00f3n en la actualidad (5,5 millones). Adem\u00e1s, estiman poder implementar esta iniciativa en Turqu\u00eda y en el resto de mercado (M\u00e9xico, Argentina, Colombia y Per\u00fa, principalmente) a principios de 2022. El banco espa\u00f1ol aspira a que la aplicaci\u00f3n sea utilizada por usuarios no clientes.<\/p>\n
El banco espa\u00f1ol aspira a que la aplicaci\u00f3n sea utilizada por usuarios no clientes.<\/p><\/blockquote>\n
Sin embargo, no es la primera vez que el banco espa\u00f1ol sorprende a sus clientes con estrategias ecol\u00f3gicas debido a que la sostenibilidad es un eje central del proyecto de BBVA para los pr\u00f3ximos a\u00f1os. En marzo de 2020, llev\u00f3 a cabo una calculadora de gases de efecto invernadero para pymes y compa\u00f1\u00edas<\/strong>, que ya ha sido utilizada por m\u00e1s de 11.000 firmas<\/p>\n","protected":false},"excerpt":{"rendered":"
BBVA lanza una herramienta digital para concienciar a sus clientes sobre el impacto de sus acciones en el medioambiente.<\/p>\n","protected":false},"author":7342,"featured_media":134059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1076,6067],"class_list":["post-134057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-bbva","tag-sostenibilidad"],"acf":[],"yoast_head":"\n
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