{"id":134020,"date":"2021-09-20T18:31:36","date_gmt":"2021-09-20T16:31:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=134020"},"modified":"2021-09-21T19:36:27","modified_gmt":"2021-09-21T17:36:27","slug":"omnicom-group-gestionara-la-cuenta-global-de-mercedes-benz","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134020","title":{"rendered":"Omnicom Group gestionar\u00e1 la cuenta global de Mercedes Benz"},"content":{"rendered":"<p>Mercedes-Benz ha concentrado sus cuentas de medios y creatividad en manos de Omnicom Group, que ha creado una divisi\u00f3n ad hoc &#8211; Team X- para la gesti\u00f3n de la cuenta de la automovil\u00edstica. <strong>Team X<\/strong> funcionar\u00e1 como una agencia integrada hecha a medida para obtener una visi\u00f3n hol\u00edstica del\u00a0 usuario a lo largo de todos los puntos de contacto del <em>customer journey<\/em>.<\/p>\n<p>No es la primera vez que Omnicom Group trabaja para Mercedes-Benz, ya que gestion\u00f3 los medios globales de la marca y <strong>su actividad creativa en Estados Unidos<\/strong>. As\u00ed mismo, tambi\u00e9n\u00a0 fue responsable de la cuenta en China. Desde 2018, la agencia de referencia de la firma alemana de automoci\u00f3n era Publicis Groupe.<\/p>\n<p>El concurso, que se ha prolongado durante los \u00faltimos seis meses, fue coordinado por <strong>Ebiquity<\/strong> (medios) y The Observation (creatividad).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omnicom arrebata a Publicis Groupe la gesti\u00f3n publicitaria y de medios de la firma automovil\u00edstica. La adjudicaci\u00f3n cubre 40 mercados. <\/p>\n","protected":false},"author":14,"featured_media":134023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-134020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omnicom Group gestionar\u00e1 la cuenta global de Mercedes Benz - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Mercedes-Benz ha concentrado sus cuentas de medios y creatividad publicitaria en manos de Omnicom Group\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=134020\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omnicom Group gestionar\u00e1 la cuenta global de Mercedes Benz - 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