{"id":133665,"date":"2021-09-17T09:58:02","date_gmt":"2021-09-17T07:58:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=133665"},"modified":"2021-09-17T10:03:41","modified_gmt":"2021-09-17T08:03:41","slug":"el-corte-ingles-reivindica-la-magia-de-la-moda-en-su-campana-de-otono","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=133665","title":{"rendered":"El Corte Ingl\u00e9s reivindica \u00abla magia de la moda\u00bb en su campa\u00f1a de oto\u00f1o"},"content":{"rendered":"<p><a href=\"https:\/\/ipmark.com\/el-corte-ingles-cuenta-55-centros-con-residuo-cero\/\" target=\"_blank\" rel=\"noopener\"><strong>El Corte Ingl\u00e9s<\/strong><\/a> ha lanzado su campa\u00f1a de oto\u00f1o, donde quiere transmitir todas las sensaciones que trae consigo el disfrutar de la magia de la moda. A trav\u00e9s de planos e im\u00e1genes con una gran potencia visual, el\u00a0<em>spot<\/em>, protagonizado por\u00a0<strong>Andr\u00e9s Velencoso\u00a0<\/strong>y\u00a0<strong>Blanca Padilla<\/strong>, amplifica las emociones que desea trasladar.<\/p>\n<p>La campa\u00f1a lleva la firma de la agencia\u00a0<strong>Wunderman Thompson<\/strong>, quien rod\u00f3 esta campa\u00f1a junto a la productora <strong>Agosto<\/strong> y el realizador <strong>Miguel Angulo<\/strong>. Fue rodada durante tres d\u00edas el pasado mes de agosto, cumpliendo estrictamente todos los protocolos de seguridad.<\/p>\n<h3>Difusi\u00f3n de la campa\u00f1a<\/h3>\n<p><strong>\u00abVuelve el oto\u00f1o<\/strong>\u00bb se compone de cuatro diferentes ejecuciones de\u00a0<em>spot<\/em> para televisi\u00f3n y siete piezas de\u00a0<em>content<\/em> para digital y publicidad exterior de 20&#8243;. La banda sonora de la campa\u00f1a es el tema <em>Qu\u00e9 facilidad<\/em>, de\u00a0<strong>Sen Senra\u00a0<\/strong>y <strong>C. Tangana<\/strong>. <strong>Javier Biosca<\/strong> ha realizado las fotograf\u00edas de la campa\u00f1a.<\/p>\n<p><iframe title=\"Vuelve el oto\u00f1o, vuelve la moda | Nueva colecci\u00f3n Oto\u00f1o-Invierno 2021 en El Corte Ingl\u00e9s\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GxtWM7Q07Ps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u00abLa campa\u00f1a deb\u00eda entenderse como un reencuentro, presentando la marca como el disparador de emociones positivas para volver a disfrutar de la moda\u00bb, comenta\u00a0<strong>David Caballero<\/strong>, director general creativo de <strong>Wunderman Thompson<\/strong>. \u00abLas protagonistas de la campa\u00f1a son las prendas, situadas en el centro para transmitir sensaciones, de calidad, de disfrute, de sorpresa, deseo o celebraci\u00f3n\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blanca Padilla y Andr\u00e9s Velencoso protagonizan la campa\u00f1a de oto\u00f1o de moda de la cadena espa\u00f1ola de grandes almacenes. El Corte Ingl\u00e9s ha confiado en Wunderman Thompson para realizar esta nueva campa\u00f1a. <\/p>\n","protected":false},"author":6924,"featured_media":133677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[524],"class_list":["post-133665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-el-corte-ingles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Corte Ingl\u00e9s quiere que disfrutes de &quot;la magia de la moda&quot; en su campa\u00f1a de oto\u00f1o<\/title>\n<meta name=\"description\" content=\"Blanca Padilla y Andr\u00e9s Velencoso protagonizan la nueva campa\u00f1a de oto\u00f1o de moda de la cadena espa\u00f1ola de grandes almacenes.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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