{"id":133354,"date":"2021-09-14T13:10:45","date_gmt":"2021-09-14T11:10:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=133354"},"modified":"2021-09-14T14:01:54","modified_gmt":"2021-09-14T12:01:54","slug":"shopify-markets-nueva-plataforma-para-centralizar-el-comercio-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=133354","title":{"rendered":"Shopify Markets, nueva plataforma para centralizar el comercio global"},"content":{"rendered":"

Shopify ha lanzado un nuevo servicio para facilitar el comercio internacional a las marcas para llegar a nuevos rincones y vender a m\u00e1s clientes en todo mundo. Esta nueva plataforma, Shopify Markets, busca crear un centros de comercio global desde los cuales los negocios pueden vender de manera personalizada a consumidores de cualquier rinc\u00f3n del planeta.<\/b><\/p>\n

Desde esta plataforma, las marcas o emprendedores podr\u00e1n <\/span>identificar, configurar, lanzar y optimizar los mercados internacionales<\/b>, desde una \u00fanica pantalla de Shopify, aumentando las posibilidades de crecimiento. La nueva herramienta <\/span>centraliza el comercio globa<\/b>l, permitiendo a las empresas tener una visi\u00f3n unificada de todo el negocio y controlar\u00e1n el rendimiento en los mercados activados (nacionales e internacionales).<\/span><\/p>\n

Conversi\u00f3n adaptada a cada mercado<\/b><\/h3>\n

Este avance lograr\u00e1<\/span> aumentar la confianza del consumidor y la conversi\u00f3n con experiencias adaptadas a cada mercado<\/b>, puesto que Shopify ha visto que los idiomas y las moneadas localizadas pueden aumentar la conversi\u00f3n de una tienda hasta un 13% y un 40%, respectivamente. As\u00ed, con Shopify Markets, la marca podr\u00e1 personalizar la moneda local y el m\u00e9todo de pago; los precios; disponibilidad de producto; idiomas, dominios locales con optimizaci\u00f3n autom\u00e1tica de seo; mostrar autom\u00e1ticamente la moneda y el idioma correcto en funci\u00f3n del pa\u00eds del comprador; y aranceles e impuestos de importaci\u00f3n, eliminando costes sorpresa en la entrega del producto.\u00a0<\/span><\/p>\n

Tambi\u00e9n la plataforma <\/span>facilita al negocio informaci\u00f3n para determinar d\u00f3nde, cu\u00e1ndo y c\u00f3mo vender de forma m\u00e1s efectiva en una nueva regi\u00f3n<\/b>, bas\u00e1ndose en los datos agregados de los m\u00e1s de 1,7 millones de comercios que Shopify tiene en todo el mundo. S\u00f3lo en julio, casi el 40% de los comercios espa\u00f1oles presentes en la plataforma, vendieron de forma transfronteriza. Por otra parte,<\/span> los negocios pueden crear f\u00e1cilmente porfolios localizados desde una sola tienda<\/b>, lo que significa que pueden gestionar todo el comercio transfronterizo en un s\u00f3lo lugar, con experiencias de consumo adaptadas a cada mercado.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Este nuevo servicio de Shopify busca facilitar el comercio internacional a las marcas, unificando en una misma pantalla las complejidades de otros mercados (moneda, m\u00e9todo de pago, idiomas, stock, aranceles…).<\/p>\n","protected":false},"author":30,"featured_media":133356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-133354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nShopify Markets, nueva plataforma para centralizar el comercio global<\/title>\n<meta name=\"description\" content=\"Shopify Markets, nueva plataforma para centralizar el comercio global, de Shopify para ayudar a las marcas expandir su negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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