{"id":133314,"date":"2021-09-14T11:29:49","date_gmt":"2021-09-14T09:29:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=133314"},"modified":"2021-09-14T11:30:45","modified_gmt":"2021-09-14T09:30:45","slug":"arnold-fullsix-cx-la-nueva-division-customer-experience-de-havas-cx-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=133314","title":{"rendered":"Arnold Fullsix CX, la nueva divisi\u00f3n customer experience de Havas CX en Espa\u00f1a"},"content":{"rendered":"<p>La nueva marca de <strong>especialistas en <em>customer experience<\/em><\/strong> que la network Havas CX lanza en Espa\u00f1a, nace con el objetivo de crear experiencias relevantes a lo largo de todo el recorrido del consumidor, conectando la identidad de marca con las necesidades de las personas.<\/p>\n<p>Especializada en transformar negocios a trav\u00e9s de las experiencias, Arnold Fullsix CX est\u00e1 dirigida en nuestro pa\u00eds por <strong>Cristina Barturen en la posici\u00f3n de CEO Espa\u00f1a; Isabel T\u00e1rdez en el cargo de CX Leader y Javier D\u00edaz como <em>chief data officer<\/em><\/strong>. Cuenta, adem\u00e1s, con un equipo de m\u00e1s de 250 profesionales para Iberia \u00a0en todos las \u00e1reas en torno a experiencia de cliente, con perfiles de especialistas en diversos campos como data, digital, estrategia, tecnolog\u00eda, CRM, y creatividad.<\/p>\n<p>\u201cEstamos muy orgullosos de contar con la propuesta de<em> customer experience<\/em> m\u00e1s completa que ofrece la industria a trav\u00e9s de Arnold Fullsix CX, aportando un nuevo modelo de negocio que pone a disposici\u00f3n de nuestros clientes m\u00e1s talento y m\u00e1s agilidad. Arnold Fullsix CX es una nueva marca que se suma a las que lidero que seguir\u00e1n operando de la misma forma\u201d, afirma Cristina Barturen, CEO de Arnold Fullsix CX en Espa\u00f1a.<\/p>\n<p>La nueva divisi\u00f3n cuenta con<strong> herramientas propias y metodolog\u00edas exclusivas para analizar el rendimiento del CX de la marca<\/strong> (a trav\u00e9s del \u2018X Index\u2019, estudio pionero en Espa\u00f1a que mide los principales indicadores de un CX eficiente de marca, y \u2018Arcadia\u2019, plataforma propia de investigaci\u00f3n impulsada por IA para identificar puntos d\u00e9biles de las marcas), as\u00ed como estudios de tendencias y comportamientos de los consumidores (\u2018Meaningful Brands\u2019, \u2018Prosumer Reports\u2019).<\/p>\n<p>De esta manera, a trav\u00e9s de la <strong>data, estrategia, tecnolog\u00eda, creatividad y digital<\/strong>, Arnold Fullsix CX trabaja para detectar, analizar y mejorar aquellos puntos de conexi\u00f3n persona\/marca con el objetivo de crear experiencias relevantes y positivas. Con un enfoque 100% data driven, la data es el eje clave en el modelo de trabajo de Arnold Fullsix CX.<\/p>\n<p>Havas CX es la Network internacional de Customer Engagement de Havas. Abarcando 26 principales Havas Villages en todo el mundo, incluidos centros clave en Londres, Par\u00eds, Nueva York y Mumbai, combina el poder de los datos, la tecnolog\u00eda y el dise\u00f1o para brindar experiencias de marca significativas en todo el recorrido del cliente. Re\u00fane a m\u00e1s de 1.800 personas en 19 de los grupos de agencias globales de Havas Creative, incluidos BETC Fullsix (experiencia del cliente), Ekino (Transformaci\u00f3n digital), Havas Helia (participaci\u00f3n del cliente); l\u00edderes galardonados en sus mercados, incluidos Plastic Havas, Langoor Havas, Boondoggle, Gate One, Think Design, Host \/ Havas y Project House bajo una estructura, direcci\u00f3n, metodolog\u00eda y misi\u00f3n comunes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arnold Fullsix CX, especializada en transformar negocios a trav\u00e9s de las experiencias con un modelo 100% data driven, est\u00e1 dirigida en nuestro pa\u00eds por Cristina Barturen.<\/p>\n","protected":false},"author":14,"featured_media":133321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[598],"class_list":["post-133314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-experiencia-de-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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