{"id":133143,"date":"2021-09-10T12:08:00","date_gmt":"2021-09-10T10:08:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=133143"},"modified":"2021-09-10T13:57:46","modified_gmt":"2021-09-10T11:57:46","slug":"unilever-entrega-gestion-medios-espana-havas-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=133143","title":{"rendered":"Unilever conf\u00eda su gesti\u00f3n de medios en Espa\u00f1a a Havas Media"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda de gran consumo Unilever ha entregado la cuenta de medios de Espa\u00f1a y Francia a Havas Media, como resultado de un concurso global de 3.300 millones de d\u00f3lares. La mayor parte de la gesti\u00f3n de medios de la multinacional recae sobre Mindshare (WPP), en cuyas manos est\u00e1 la inversi\u00f3n de EE.UU, Reino Unido y parte de Europa y Asia.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Mindshare<\/strong>, la agencia que ostentaba la gesti\u00f3n de medios global de Unilever, ha logrado mantener en el concurso convocado por la compa\u00f1\u00eda, la cuenta de <strong>EE.UU, Reino Unido e Irlanda, Holanda y B\u00e9lgica, los pa\u00edses n\u00f3rdicos, Europa del Este y las regiones sur y sudeste de Asia<\/strong> &#8211; India, Pakist\u00e1n, Bangladesh, Sri Lanka, Indonesia, Filipinas, Tailandia y Vietnam-. Tambi\u00e9n mantiene <strong>China<\/strong>, excluyendo Hong Kong y Taiw\u00e1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se ha quedado con los mercados de Austria, Alemania, Suiza y Canad\u00e1, <strong>PHD<\/strong>, quien tambi\u00e9n ha arrebatado a Interpublic Norte de \u00c1frica y Oriente Medio. El grupo publicitario ha logrado retener Australia, Nueva Zelanda, Hong Kong y Taiw\u00e1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Havas Media<\/strong>, por su parte, ha logrado hacerse con las cuentas de Unilever<strong> Espa\u00f1a y Francia<\/strong>, que se encontraban en manos de WPP. Mientras que<strong> Initiative<\/strong>, agencia de medios de IPG, continuar\u00e1 con la gesti\u00f3n de medios en <strong>Rusia, Ucrania, Bielorrusia y Grecia<\/strong>. Aunque no estaba en el concurso, tambi\u00e9n le corresponde la compra y planificaci\u00f3n de medios en la regi\u00f3n de<strong> Am\u00e9rica Latina<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tampoco estaba a concurso la gesti\u00f3n de medios de <strong>Jap\u00f3n<\/strong>, otorgada a <strong>Asatsu-DK<\/strong>. Queda a\u00fan pendiente la resoluci\u00f3n del concurso en Turqu\u00eda.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La mayor parte de la gesti\u00f3n de medios de la multinacional recae sobre Mindshare (WPP), en cuyas manos est\u00e1 la inversi\u00f3n de EE.UU, Reino Unido y parte de Europa y Asia. <\/p>\n","protected":false},"author":29,"featured_media":133145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-133143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever conf\u00eda su gesti\u00f3n de medios en Espa\u00f1a a Havas Media<\/title>\n<meta name=\"description\" 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