{"id":133127,"date":"2021-09-10T10:23:47","date_gmt":"2021-09-10T08:23:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=133127"},"modified":"2021-09-10T13:53:02","modified_gmt":"2021-09-10T11:53:02","slug":"corona-marca-mas-valiosa-de-america-latina","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=133127","title":{"rendered":"Corona, la marca m\u00e1s valiosa de Am\u00e9rica Latina en 2021"},"content":{"rendered":"<p><strong>A pesar de haber descendido un 27,8% su valor de marca, Corona se posiciona un a\u00f1o m\u00e1s como la ense\u00f1a m\u00e1s valiosa de Am\u00e9rica Latina, con un precio que asciende a los 5.822 millones de d\u00f3lares. M\u00e9xico es, junto a Brasil, el mercado que re\u00fane las marcas m\u00e1s valiosas de la regi\u00f3n, al contribuir al ranking con 40 de las 100 r\u00fabricas m\u00e1s preciadas.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La marca de cerveza Corona se mantiene como la m\u00e1s valiosa de Latinoam\u00e9rica con un valor de<strong> 5.822 millones de d\u00f3lares.<\/strong> A pesar de <strong>haber decrecido su precio un 27,8%<\/strong>, la marca ha sabido sobreponerse a la asociaci\u00f3n de su nombre con la COVID-19 en ciertos mercados. As\u00ed, seg\u00fan Brand Finance, Corona tambi\u00e9n ha liderado el ranking de las marcas m\u00e1s valiosas de M\u00e9xico y en el sector Cervezas 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En segunda posici\u00f3n, aparece <strong>Pemex<\/strong>. La petrolera mexicana<strong> desciende un 19,5% su precio de r\u00fabrica<\/strong> hasta los <strong>5.549 millones de d\u00f3lares<\/strong>. Le sigue la financiera <strong>Ita\u00fa<\/strong>, con<strong> 5.065 millones (-25,9%)<\/strong>. Completan el Top 5 del ranking de las 100 marcas m\u00e1s valiosas de Am\u00e9rica Latina, la operadora <strong>Claro<\/strong>, con <strong>4.657 millones (-24,2%)<\/strong> y <strong>Banco do Brasil<\/strong>, con <strong>4.040 millones (-11,3%)<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La brasile\u00f1a<strong> Suzano<\/strong> es la marca que m\u00e1s aumenta en valor de marca este a\u00f1o (+103%, en el puesto 63). Y es la cadena de supermercados mexicana <strong>Bodega Aurrer\u00e1<\/strong>, la que experimenta la mayor subida del Top 10, pasando del puesto 16 al 10 de la tabla.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por el contrario, <strong>las mayores ca\u00eddas las protagonizan la gestora de centros comerciales Liverpool y la firma de moda Renner<\/strong>, que caen un 45% y 44,4%, respectivamente. Le siguen la brasile\u00f1a Bradesco (-41,6%), la argentina YPF (-37,4%) y la chilena BCI (-37,1%).\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"68e22d13-ac27-417c-a400-af85c7158fff\" data-type=\"interactive\" data-title=\"TOP 10 MARCAS M\u00c1S VALIOSAS AM\u00c9RICA LATINA 2021\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Renner, la marca m\u00e1s fuerte<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A pesar de haber sido una de las r\u00fabricas que m\u00e1s ha descendido su valoraci\u00f3n este a\u00f1o, la brasile\u00f1a Renner es la marca m\u00e1s fuerte de Latinoam\u00e9rica. Obtiene una <strong>puntuaci\u00f3n de 89,1 puntos y una calificaci\u00f3n AAA<\/strong>. Renner es uno de los mayores grupos de distribuci\u00f3n de moda de Brasil. La compa\u00f1\u00eda cuenta con cuatro marcas: Lojas Renner, que vende ropa, calzado y accesorios masculinos, femeninos e infantiles; Camicado, de decoraci\u00f3n y textil hogar; Yocuom, moda joven; y Ashua, especializada en tallas grandes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Bodega Aurrer\u00e1 es la marca que m\u00e1s sube en fortaleza de marca (+21 puntos)<\/strong>, y se sit\u00faa en el puesto 9, dentro de las 10 ense\u00f1as m\u00e1s fuertes de la regi\u00f3n. Corona, por su parte, a pesar de ser la marca m\u00e1s valiosa, en t\u00e9rminos de fortaleza solo ha aumentado seis puntos.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e9xico, el mayor contribuyente<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las 100 marcas m\u00e1s valiosas de Am\u00e9rica Latina han perdido 24.704 millones de d\u00f3lares en valor de marca, <strong>un 17% menos de lo que sumaban en 2020<\/strong>. Solo 21 marcas suben el precio de su r\u00fabrica, frente a las 74 que pierden.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>M\u00e9xico y Brasil dominan la lista con 40 y 34 marcas respectivamente, presentes en el ranking<\/strong>. M\u00e9xico, que incorpora tres r\u00fabricas, aumenta el porcentaje de aportaci\u00f3n de valor hasta el 45,3%, frente al 42% de 2020. Brasil, por el contrario, disminuye su contribuci\u00f3n, al pasar del 38% al 36%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por sectores, las marcas que m\u00e1s aportan en valor de marca al ranking pertenecen a <strong>Banca (25%, 21 marcas), Cervezas (18%, 12 marcas), Retail (13%, 17 marcas), Petr\u00f3leo y Gas (12%, 6 marcas) y Telecomunicaciones (10%, 8 marcas).\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El \u00fanico sector cuyas marcas suben en valor de marca y aumentan su aportaci\u00f3n al valor total del ranking es <strong>Cosm\u00e9tica y Cuidado Personal (+19%)<\/strong>. El resto caen, en mayor o menor medida: Telecomunicaciones (-25%), Petr\u00f3leo y Gas e Ingenier\u00eda y Construcci\u00f3n (-21%), Cervezas (-20%) o Banca (-19%).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesar de los problemas que ha tenido con su nombre a causa de la COVID-19 en algunos mercados, Corona lidera un a\u00f1o m\u00e1s la lista de marcas m\u00e1s valiosas de Latam.<\/p>\n","protected":false},"author":29,"featured_media":133132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[5470],"class_list":["post-133127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-coronavirus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corona, la marca m\u00e1s valiosa de Am\u00e9rica Latina en 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