{"id":133119,"date":"2021-09-10T10:18:56","date_gmt":"2021-09-10T08:18:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=133119"},"modified":"2021-09-10T10:18:56","modified_gmt":"2021-09-10T08:18:56","slug":"the-body-shop-y-dove-unidas-contra-la-experimentacion-en-animales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=133119","title":{"rendered":"The Body Shop y Dove, unidas contra la experimentaci\u00f3n en animales"},"content":{"rendered":"<p><a href=\"https:\/\/ipmark.com\/branding-caso-naturaco-interbrand\/\"><strong>The Body Shop<\/strong><\/a> y\u00a0<strong><a href=\"https:\/\/ipmark.com\/itsonus-dove-introduce-belleza-real-castings-publicitarios\/\" target=\"_blank\" rel=\"noopener\">Dove<\/a>\u00a0<\/strong>han aunado sus fuerzas junto a las principales organizaciones de protecci\u00f3n animal para movilizar a los ciudadanos europeos y que las pruebas con animales cesen en el continente. La\u00a0<strong>Uni\u00f3n Europea<\/strong> ya prohibi\u00f3 en 2013 la venta de cosm\u00e9ticos testados en animales.<\/p>\n<p>Sin embargo, requisitos recientes de pruebas de la Agencia Europea de Sustancias y Preparados Qu\u00edmicos (ECHA) ponen en tela de juicio dichas prohibiciones y amenazan estos avances que el <strong>Parlamento Europeo<\/strong> lleva defendiendo desde 2018: la prohibici\u00f3n global y permanente de todas las pruebas en animales para los cosm\u00e9ticos en 2023.<\/p>\n<p>Ambas marcas de belleza se han unido para <b>defender la prohibici\u00f3n europea de la experimentaci\u00f3n con animales en cosm\u00e9tica mediante la firma de una Iniciativa Ciudadana Europea<\/b><span style=\"font-weight: 400;\">, iniciativa que permite al p\u00fablico decir a las autoridades europeas lo que les preocupa.\u00a0<\/span><\/p>\n<h3>#EndAnimalTesting<\/h3>\n<p>Para tomar conciencia acerca de esta problem\u00e1tica, las dos firmas han lanzado una campa\u00f1a bajo el lema <strong>#EndAnimalTesting<\/strong>, que ha visto la luz en Madrid, Par\u00eds, Berl\u00edn y Mil\u00e1n. En estas ciudades han lanzado un mensaje que puede leerse en las fachadas de diferentes monumentos: \u00ab\u00danete a nosotros para acabar con la experimentaci\u00f3n en animales y salvar los cosm\u00e9ticos Cruelty Free en Europa\u00bb.<\/p>\n<p>La artista\u00a0<strong>Nina Valkhoff<\/strong>, conocida por sus composiciones bot\u00e1nicas y de animalesen peligro de extinci\u00f3n, ha participado en la campa\u00f1a. La obra profundiza en la amenaza que suponen los nuevos requisitos de la ECHA en materia de ensayos con animales.<\/p>\n<p>\u00abHe dedicado mi carrera a educar y concienciar sobre el impacto humano negativo en animales a trav\u00e9s de mi arte, y el sufrimiento animal es algo que me preocupa. Espero que esta campa\u00f1a anime a la gente a actuar. Tenemos una oportunidad de garantizar que la UE mantenga su prohibici\u00f3n de los ensayos con animales\u00bb, comparte\u00a0<strong>Valkhoff<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambas marcas de belleza se han unido para defender la prohibici\u00f3n europea de la experimentaci\u00f3n con animales a trav\u00e9s de la firma de una iniciativa europea. <\/p>\n","protected":false},"author":6924,"featured_media":133120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6137],"class_list":["post-133119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-valores-de-marca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Body Shop y Dove, unidas contra la experimentaci\u00f3n en 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