{"id":13273,"date":"2011-04-11T01:08:26","date_gmt":"2011-04-11T01:08:26","guid":{"rendered":"https:\/\/ipmark.com\/personal-branding-para-redes-sociales\/"},"modified":"2011-04-11T01:08:26","modified_gmt":"2011-04-11T01:08:26","slug":"personal-branding-para-redes-sociales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=13273","title":{"rendered":"Personal branding para redes sociales"},"content":{"rendered":"<p>En colaboraci\u00f3n con Meta Image, la compa\u00f1\u00eda que gestiona la imagen del jugador de baloncesto, Personal Noise ha comenzado a trabajar en el perfil de Gasol en Twitter.<\/p>\n<p>La primera acci\u00f3n novedosa en redes sociales llevada a cabo por este deportista ha consistido en un videochat en directo con sus fans, retransmitido en streaming, en el que el deportista espa\u00f1ol sorprendi\u00f3 a sus seguidores invit\u00e1ndoles a llamarle por tel\u00e9fono. El jugador de los Lakers facilit\u00f3 su n\u00famero a trav\u00e9s de Twitter y Facebook. La primera llamada fue de un afortunado aficionado neoyorquino, qui\u00e9n mostr\u00f3 su incredulidad al hablar directamente con Pau Gasol, y fue obsequiado con una camiseta del All Star firmada por el jugador. La acci\u00f3n fue seguida en directo por 3.000 fans y m\u00e1s de 25.000 reprodujeron el v\u00eddeo en twitcam en las 24 horas posteriores a la acci\u00f3n.<\/p>\n<p>El lanzamiento del canal de twitter de Gasol se llev\u00f3 a cabo el pasado 25 de marzo y en menos de seis horas alcanz\u00f3 16.000 seguidores en Twitter (@paugasol) y en pocos d\u00edas los 70.000. Actualmente, Gasol cuenta con m\u00e1s de 75.000 seguidores en esta plataforma, y m\u00e1s de dos millones de fans en Facebook (<a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.facebook.com\/paugasol\">http:\/\/www.facebook.com\/paugasol<\/a>).<\/p>\n<p>En la direcci\u00f3n general de Personal Noise est\u00e1 Miguel \u00c1ngel Hern\u00e1ndez, que tambi\u00e9n es consejero de Social Noise. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En colaboraci\u00f3n con Meta Image, la compa\u00f1\u00eda que gestiona la imagen del jugador de baloncesto, Personal Noise ha comenzado a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-13273","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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