{"id":132583,"date":"2021-09-01T11:14:10","date_gmt":"2021-09-01T09:14:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=132583"},"modified":"2021-09-01T13:11:40","modified_gmt":"2021-09-01T11:11:40","slug":"absolut-vodka-presenta-moscow-mule-en-los-apartamentos-de-mit-house","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=132583","title":{"rendered":"Absolut Vodka presenta el c\u00f3ctel Moscow Mule en los apartamentos de MIT House"},"content":{"rendered":"<p><b>Absolut Vodka, propiedad del grupo Pernod Ricard, lanz\u00f3 una campa\u00f1a experiencial durante el sal\u00f3n ARCOmadrid 2021, del 7 al 11 de julio, para dar a conocer el c\u00f3ctel Moscow Mule. Con esta acci\u00f3n, elaborada junto a MIT House, compa\u00f1\u00eda de viviendas tur\u00edsticas en Madrid capital, la compa\u00f1\u00eda sueca ofrec\u00eda a los hu\u00e9spedes la posibilidad de crear y probar el c\u00f3ctel.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a experiencial se llev\u00f3 a cabo en un total de <\/span><b>200 apartamentos de MIT House,<\/b><span style=\"font-weight: 400;\"> donde la marca y el complejo de viviendas tur\u00edsticas ofrecieron a los hu\u00e9spedes, visitantes de la 40\u00aa edici\u00f3n de la Feria Internacional de Arte Contempor\u00e1neo, la posibilidad de elaborar su propio combinado, adem\u00e1s darlo a conocer entre los clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El arte y la propia involucraci\u00f3n de los clientes, fueron los dos conceptos clave de esta acci\u00f3n, desarrollada por<\/span><a href=\"https:\/\/alojaexperience.com\/\"><b> Aloja Experience<\/b><\/a><span style=\"font-weight: 400;\">, compa\u00f1\u00eda especializada en marketing experiencial en el canal de viviendas tur\u00edsticas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a, que se desarroll\u00f3 entre el 7 y el 11 de julio en 200 viviendas de MIT House, <\/span><b>\u00a0impact\u00f3 a 1.000 hu\u00e9spedes y alcanz\u00f3 un ratio de consumo del producto superior al 80%.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MIT House, con m\u00e1s de 15 a\u00f1os de experiencia, gestiona m\u00e1s de 260 apartamentos en la ciudad de Madrid y cuenta con equipo de 40 personas.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Absolut Vodka - MIT House - ARCOmadrid 2021\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dvPTH5V3iAw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El arte y la propia involucraci\u00f3n de los usuarios fueron los conceptos clave de la campa\u00f1a de Absolut Vodka y MIT House, lanzada durante la feria ARCOmadrid 2021, del 7 al 11 de julio.<\/p>\n","protected":false},"author":30,"featured_media":132586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[598],"class_list":["post-132583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-experiencia-de-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Absolut Vodka presenta Moscow Mule en los apartamentos de MIT House<\/title>\n<meta name=\"description\" content=\"Absolut Vodka presenta Moscow Mule en los apartamentos de MIT 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