{"id":132545,"date":"2021-08-31T14:37:47","date_gmt":"2021-08-31T12:37:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=132545"},"modified":"2021-09-01T09:05:46","modified_gmt":"2021-09-01T07:05:46","slug":"pg-con-ventas-y-beneficio-en-2021-se-prepara-futuro-incierto","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=132545","title":{"rendered":"P&#038;G, con ventas y beneficio en 2021, se prepara ante el futuro incierto"},"content":{"rendered":"<p><strong>P&amp;G afronta el incierto corto plazo con optimismo, ante los buenos resultados cosechados en su \u00faltimo ejercicio fiscal. En 2021, la multinacional de gran consumo ha logrado un crecimiento org\u00e1nico de sus ventas de un 6%, que se ha replicado en cada una de las 10 categor\u00edas en las que se dividen sus productos.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Por canales, destaca la evoluci\u00f3n positiva del <strong>ecommerce<\/strong>. El gigante estadounidense ha elevado sus ventas en este canal un <strong>35%<\/strong>, hasta alcanzar los <strong>10.000 millones de d\u00f3lares<\/strong>. El canal digital representa ya <strong>el 14% de las ventas totales de la compa\u00f1\u00eda<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, <a href=\"https:\/\/ipmark.com\/procter-gamble-carat-poder-transformador-marcas\/\">son varios los retos que tiene por delante la empresa<\/a>. Adem\u00e1s de la pandemia de coronavirus, todav\u00eda un problema de gran magnitud en una multitud de mercados, se suman los <strong>costes crecientes de las materias primas y el transporte<\/strong>, las <strong>divisiones geopol\u00edticas<\/strong> y las <strong>tensiones sociales y las dificultades econ\u00f3micas<\/strong> que, en un n\u00famero de pa\u00edses, entorpecen el crecimiento del PIB.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ah\u00ed que, tal y como informan desde la compa\u00f1\u00eda, se encuentren<strong> ampliando el margen de superioridad competitiva en producto, envasado, comunicaci\u00f3n de marca, aportaci\u00f3n de valor y ejecuci\u00f3n con la distribuci\u00f3n<\/strong>; e impulsando <strong>mejoras de productividad en costes y generaci\u00f3n de efectivo<\/strong> para financiar inversiones y mejorar la rentabilidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTrabajamos en la disrupci\u00f3n constructiva de nuestra industria en todas las \u00e1reas de la cadena de valor, para enfrentar desaf\u00edos y fortalecer a\u00fan m\u00e1s los resultados\u201d, explican. Adem\u00e1s de estar \u201coperando a trav\u00e9s de <a href=\"https:\/\/ipmark.com\/el-decalogo-sostenible-de-pg\/\">una cultura y organizaci\u00f3n m\u00e1s enfocada, \u00e1gil y responsable<\/a>\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las ventas de la multinacional de gran consumo se elevaron un 6%. Crecimiento que se ha replicado en todas las categor\u00edas de producto. <\/p>\n","protected":false},"author":29,"featured_media":132547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[175],"class_list":["post-132545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-inversion-publicitaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P&amp;G, con ventas y beneficio en 2021, se prepara ante el futuro incierto<\/title>\n<meta name=\"description\" content=\"Las ventas de la multinacional de gran consumo se elevaron un 6%. Crecimiento que se ha replicado en todas las categor\u00edas de producto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=132545\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P&amp;G, con ventas y beneficio en 2021, se prepara ante el futuro incierto\" \/>\n<meta property=\"og:description\" content=\"Las ventas de la multinacional de gran consumo se elevaron un 6%. Crecimiento que se ha replicado en todas las categor\u00edas de producto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=132545\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T12:37:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-01T07:05:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/pg-resultados-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132545#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132545\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"P&#038;G, con ventas y beneficio en 2021, se prepara ante el futuro incierto\",\"datePublished\":\"2021-08-31T12:37:47+00:00\",\"dateModified\":\"2021-09-01T07:05:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132545\"},\"wordCount\":285,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132545#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pg-resultados-2021.jpg\",\"keywords\":[\"inversi\u00f3n publicitaria\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132545\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=132545\",\"name\":\"P&G, con ventas y beneficio en 2021, se prepara ante el futuro incierto\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132545#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132545#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pg-resultados-2021.jpg\",\"datePublished\":\"2021-08-31T12:37:47+00:00\",\"dateModified\":\"2021-09-01T07:05:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Las ventas de la multinacional de gran consumo se elevaron un 6%. Crecimiento que se ha replicado en todas las categor\u00edas de producto.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132545#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=132545\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132545#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pg-resultados-2021.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pg-resultados-2021.jpg\",\"width\":1140,\"height\":635,\"caption\":\"F\u00e1brica de P&G en Albania (EE.UU) (Foto: P&G)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132545#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"P&#038;G, con ventas y beneficio en 2021, se prepara ante el futuro incierto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"P&G, con ventas y beneficio en 2021, se prepara ante el futuro incierto","description":"Las ventas de la multinacional de gran consumo se elevaron un 6%. Crecimiento que se ha replicado en todas las categor\u00edas de producto.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=132545","og_locale":"es_ES","og_type":"article","og_title":"P&G, con ventas y beneficio en 2021, se prepara ante el futuro incierto","og_description":"Las ventas de la multinacional de gran consumo se elevaron un 6%. Crecimiento que se ha replicado en todas las categor\u00edas de producto.","og_url":"https:\/\/ipmark.com\/?p=132545","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-08-31T12:37:47+00:00","article_modified_time":"2021-09-01T07:05:46+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/pg-resultados-2021.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=132545#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=132545"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"P&#038;G, con ventas y beneficio en 2021, se prepara ante el futuro incierto","datePublished":"2021-08-31T12:37:47+00:00","dateModified":"2021-09-01T07:05:46+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=132545"},"wordCount":285,"image":{"@id":"https:\/\/ipmark.com\/?p=132545#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/pg-resultados-2021.jpg","keywords":["inversi\u00f3n publicitaria"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=132545","url":"https:\/\/ipmark.com\/?p=132545","name":"P&G, con ventas y beneficio en 2021, se prepara ante el futuro incierto","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=132545#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=132545#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/pg-resultados-2021.jpg","datePublished":"2021-08-31T12:37:47+00:00","dateModified":"2021-09-01T07:05:46+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Las ventas de la multinacional de gran consumo se elevaron un 6%. Crecimiento que se ha replicado en todas las categor\u00edas de producto.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=132545#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=132545"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=132545#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/pg-resultados-2021.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/pg-resultados-2021.jpg","width":1140,"height":635,"caption":"F\u00e1brica de P&G en Albania (EE.UU) (Foto: P&G)"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=132545#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"P&#038;G, con ventas y beneficio en 2021, se prepara ante el futuro incierto"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/132545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132545"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/132545\/revisions"}],"predecessor-version":[{"id":132561,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/132545\/revisions\/132561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/132547"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}