{"id":132210,"date":"2021-08-27T13:26:29","date_gmt":"2021-08-27T11:26:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=132210"},"modified":"2021-08-30T08:28:56","modified_gmt":"2021-08-30T06:28:56","slug":"productos-belleza-top-10-busquedas-amazon","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=132210","title":{"rendered":"Los productos de belleza, en el top 10 de b\u00fasquedas de Amazon"},"content":{"rendered":"

Gracias a los\u00a0marketplaces<\/em>, las marcas de belleza han mejorado su posicionamiento en este canal tras la pandemia, aumentando sus b\u00fasquedas hasta el 4% de las totales en Amazon durante este mes de junio, en contraposici\u00f3n con el 3% del mismo periodo del a\u00f1o anterior. De esta forma, este sector entra en el top 10 de b\u00fasquedas del gigante del comercio electr\u00f3nico.\u00a0<\/strong><\/p>\n

Estos son algunos datos que brinda\u00a0Witailer<\/strong>, agencia digital que provee consultor\u00eda, tecnolog\u00eda y soluciones de\u00a0business intelligence<\/em> para el crecimiento de marcas en\u00a0Amazon<\/strong> y otros\u00a0marketplaces<\/em>. Los usuarios recurren cada vez m\u00e1s a estos canales, y las marcas acercan sus productos a clientes potenciales sin necesidad de contar con una infraestructura digital propia.<\/p>\n

Con ello, los productos electr\u00f3nicos de belleza y cuidado personal se han posicionado como uno de los nichos m\u00e1s rentables dentro de\u00a0Amazon<\/strong>, donde productos como m\u00e1quinas de afeitar o depiladoras de luz pulsada han incrementado<\/strong>\u00a0su rastreo en un 960% en el \u00faltimo ejercicio.\u00a0<\/strong><\/p>\n

Productos para el cuidado del cabello: de los m\u00e1s buscados<\/h3>\n

Por otro lado, cinco de las diez subcategor\u00edas m\u00e1s buscadas corresponden al cuidado del cabello. \u00abPlancha de cabello\u00bb se posiciona como el 7\u00ba t\u00e9rmino m\u00e1s importante, encontr\u00e1ndose entre las referencias m\u00e1s clicadas de la plataforma, donde se ha incrementado su interacci\u00f3n en un 37% frente a los datos de principio de a\u00f1o.<\/p>\n

\u00abLos\u00a0marketplaces<\/em> y, en particular,\u00a0Amazon<\/strong>, se encuentran entre los principales canales que usan los usuarios para buscar y comprar productos de belleza y cuidado personal. Hay mucha competencia y es esencial mantenerse a la vanguardia del cambio, por lo que aquellas marcas que apuesten por ello y lleven la estrategia marketplace<\/em> al siguiente nivel lograr\u00e1n generar una ventaja competitiva clave\u00bb, comenta\u00a0Ignacio Hurtado<\/strong>, director general de\u00a0Witailer<\/strong> en Espa\u00f1a.<\/p>\n

Las cifras hablan de c\u00f3mo los sectores de belleza e higiene<\/strong> inician lentamente el periodo de recuperaci\u00f3n en Espa\u00f1a<\/a>, con un crecimiento del 10,8% durante el primer cuatrimestre de 2021, respecto al\u00a0mismo periodo del a\u00f1o pasado.\u00a0Al comparar los datos con 2019, las ventas registradas son un 4,3% inferiores al periodo prepandemia.<\/p>\n

Puede acceder aqu\u00ed a la radiograf\u00eda del sector belleza en\u00a0https:\/\/bestinbeauty.es\/sector-beauty\/<\/a>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Los marketplaces suponen una gran oportunidad para las marcas de belleza, ya que los usuarios acuden cada vez m\u00e1s a estos canales. <\/p>\n","protected":false},"author":6924,"featured_media":132218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2154],"class_list":["post-132210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-ecommerce"],"acf":[],"yoast_head":"\nLos productos de belleza, en el top 10 de b\u00fasquedas de Amazon<\/title>\n<meta name=\"description\" content=\"Los marketplaces suponen una gran oportunidad para las marcas de belleza, donde cada vez m\u00e1s usuarios acuden a estos canales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=132210\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los productos de belleza, en el top 10 de b\u00fasquedas de Amazon\" \/>\n<meta property=\"og:description\" content=\"Los marketplaces suponen una gran oportunidad para las marcas de belleza, donde cada vez m\u00e1s usuarios acuden a estos canales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=132210\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-27T11:26:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-30T06:28:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/maquillaje-ip.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Briones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Briones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132210#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132210\"},\"author\":{\"name\":\"Laura Briones\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"headline\":\"Los productos de belleza, en el top 10 de b\u00fasquedas de Amazon\",\"datePublished\":\"2021-08-27T11:26:29+00:00\",\"dateModified\":\"2021-08-30T06:28:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132210\"},\"wordCount\":390,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132210#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/maquillaje-ip.jpg\",\"keywords\":[\"ecommerce\"],\"articleSection\":[\"Tendencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132210\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=132210\",\"name\":\"Los productos de belleza, en el top 10 de b\u00fasquedas de Amazon\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132210#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132210#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/maquillaje-ip.jpg\",\"datePublished\":\"2021-08-27T11:26:29+00:00\",\"dateModified\":\"2021-08-30T06:28:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"description\":\"Los marketplaces suponen una gran oportunidad para las marcas de belleza, donde cada vez m\u00e1s usuarios acuden a estos canales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132210#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=132210\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132210#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/maquillaje-ip.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/maquillaje-ip.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=132210#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los productos de belleza, en el top 10 de b\u00fasquedas de Amazon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\",\"name\":\"Laura Briones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"caption\":\"Laura Briones\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=6924\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los productos de belleza, en el top 10 de b\u00fasquedas de Amazon","description":"Los marketplaces suponen una gran oportunidad para las marcas de belleza, donde cada vez m\u00e1s usuarios acuden a estos canales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=132210","og_locale":"es_ES","og_type":"article","og_title":"Los productos de belleza, en el top 10 de b\u00fasquedas de Amazon","og_description":"Los marketplaces suponen una gran oportunidad para las marcas de belleza, donde cada vez m\u00e1s usuarios acuden a estos canales.","og_url":"https:\/\/ipmark.com\/?p=132210","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-08-27T11:26:29+00:00","article_modified_time":"2021-08-30T06:28:56+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/maquillaje-ip.jpg","type":"image\/jpeg"}],"author":"Laura Briones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Laura Briones","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=132210#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=132210"},"author":{"name":"Laura Briones","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"headline":"Los productos de belleza, en el top 10 de b\u00fasquedas de Amazon","datePublished":"2021-08-27T11:26:29+00:00","dateModified":"2021-08-30T06:28:56+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=132210"},"wordCount":390,"image":{"@id":"https:\/\/ipmark.com\/?p=132210#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/maquillaje-ip.jpg","keywords":["ecommerce"],"articleSection":["Tendencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=132210","url":"https:\/\/ipmark.com\/?p=132210","name":"Los productos de belleza, en el top 10 de b\u00fasquedas de Amazon","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=132210#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=132210#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/maquillaje-ip.jpg","datePublished":"2021-08-27T11:26:29+00:00","dateModified":"2021-08-30T06:28:56+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"description":"Los marketplaces suponen una gran oportunidad para las marcas de belleza, donde cada vez m\u00e1s usuarios acuden a estos canales.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=132210#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=132210"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=132210#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/maquillaje-ip.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/maquillaje-ip.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=132210#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Los productos de belleza, en el top 10 de b\u00fasquedas de Amazon"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a","name":"Laura Briones","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","caption":"Laura Briones"},"url":"https:\/\/ipmark.com\/?author=6924"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/132210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/6924"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132210"}],"version-history":[{"count":6,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/132210\/revisions"}],"predecessor-version":[{"id":132370,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/132210\/revisions\/132370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/132218"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}