{"id":132080,"date":"2021-07-30T11:57:41","date_gmt":"2021-07-30T09:57:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=132080"},"modified":"2021-07-30T11:57:41","modified_gmt":"2021-07-30T09:57:41","slug":"amazon-advertising-logra-mas-ventas-segundo-trimestre","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=132080","title":{"rendered":"Amazon Advertising logra un 87% m\u00e1s de ventas en el segundo trimestre"},"content":{"rendered":"<p><strong>El negocio publicitario de Amazon se ha visto acelerado en el segundo trimestre de su ejercicio. La partida de \u2018Otros\u2019, donde la firma estadounidense recoge los ingresos conseguidos en Amazon Advertising, ha resultado un 87% mayor que lo cosechado en el mismo periodo de 2020, hasta alcanzar los 7.914 millones de d\u00f3lares.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En el segundo trimestre de su ejercicio 2021, Amazon contin\u00faa mostrando crecimientos a doble d\u00edgito. <strong>Las ventas del gigante del ecommerce se han elevado un 27%<\/strong>, situando la partida en los <strong>113.100 millones de d\u00f3lares<\/strong>. Sin contar los tipos de cambio, el ritmo de crecimiento es del 24%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <strong>beneficio neto<\/strong> tambi\u00e9n ha reflejado cifras en verde. En este periodo, ha dejado a la compa\u00f1\u00eda un montante de <strong>7.778 millones de d\u00f3lares<\/strong>, lo que ha supuesto un crecimiento del<strong> 48,3% respecto a 2020<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por \u00e1reas de negocio, la firma que dirige Andy Jassy ha conseguido elevar todas las partidas a doble d\u00edgito. <strong>En su marketplace, ha recogido un 16% m\u00e1s de ventas<\/strong>, dejando un total de 53.157 millones, y <strong>un 38% m\u00e1s de ingresos procedentes de los servicios que ofrece a terceros vendedores<\/strong>, aport\u00e1ndole 25.085 millones de d\u00f3lares.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Misma tendencia en <strong>AWS<\/strong>, la divisi\u00f3n de <em>cloud computing<\/em> de Amazon, cuyos nuevos contratos han dejado a la compa\u00f1\u00eda un <strong>37% m\u00e1s de ingresos<\/strong>, hasta alcanzar los 14.809 millones.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Un 87% m\u00e1s de ingresos en Amazon Advertising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En sinton\u00eda con el resto de verticales en los que est\u00e1 presente la compa\u00f1\u00eda, su negocio publicitario tambi\u00e9n ha arrojado crecimientos a doble d\u00edgito. La partida de \u2018Otros\u2019, donde la firma estadounidense recoge los ingresos conseguidos con<strong> Amazon Advertising<\/strong>,\u00a0 ha resultado <strong>un 87% mayor que lo conseguido en el mismo periodo de 2020, hasta alcanzar los 7.914 millones de d\u00f3lares.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado la compa\u00f1\u00eda a sus inversores,<strong> Amazon Advertising ha lanzado m\u00e1s de 40 nuevas funcionalidades<\/strong>, haciendo que su plataforma sea m\u00e1s manejable de cara a anunciantes y agencias. Entre los nuevos lanzamientos, cita las herramientas de creaci\u00f3n de campa\u00f1as de producto patrocinado regionales; y el acceso a formaci\u00f3n a trav\u00e9s de <a href=\"https:\/\/ipmark.com\/amazon-lanza-partner-network\/\" target=\"_blank\" rel=\"noopener\">Partner Network<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon Advertising ha expandido sus servicios en Australia, Europa, Jap\u00f3n y Arabia Saud\u00ed, y ha recordado, asimismo, el alcance conseguido con los <strong>anuncios de Amazon Streaming TV y Twitch<\/strong>, que solo en Estados Unidos, se ha situado en los <strong>120 millones de espectadores al mes.<\/strong>\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Crece el presupuesto de marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Como anunciante, mayor ha resultado el incremento que ha dado Amazon a su partida de marketing. En el segundo trimestre,<strong> la compa\u00f1\u00eda ha aumentado un 73,2% su presupuesto, hasta los 7.524 millones de d\u00f3lares<\/strong>, siguiendo la tendencia iniciada a comienzos de a\u00f1o. As\u00ed, en el primer semestre, el montante se eleva hasta los 13.731 millones, un 49,7% m\u00e1s de recursos dedicados a acciones de marketing, respecto a 2020.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La partida de \u2018Otros\u2019, donde la firma estadounidense recoge los ingresos conseguidos con Amazon Advertising,  ha resultado un 87% mayor que lo conseguido en el mismo periodo de 2020, hasta alcanzar los 7.914 millones de d\u00f3lares.<\/p>\n","protected":false},"author":29,"featured_media":132082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[175],"class_list":["post-132080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inversion-publicitaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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