{"id":131816,"date":"2021-07-27T12:34:14","date_gmt":"2021-07-27T10:34:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=131816"},"modified":"2021-07-27T14:35:22","modified_gmt":"2021-07-27T12:35:22","slug":"oive-inicia-dos-concursos-para-elegir-agencia-de-medios-y-de-btl","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=131816","title":{"rendered":"OIVE inicia dos concursos para elegir agencia de medios y de BTL"},"content":{"rendered":"<p><b>La Interprofesional del Vino de Espa\u00f1a (OIVE) ha abierto la convocatoria de dos concursos distintos para asignar su nueva agencia de medios y de BTL (<\/b><b><i>Below The Line<\/i><\/b><b>). La primera, se encargar\u00e1 de la planificaci\u00f3n, consultor\u00eda y compra integral de <\/b><a href=\"https:\/\/ipmark.com\/informes\/especial-ipmark-agencias-de-medios-2021\/\"><b>medios<\/b><\/a><b>, mientras que la segunda, desarrollar\u00e1 estrategias encaminadas a acercar la experiencia del vino a los consumidores en sus puntos de venta o de consumo.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El primer paso es el <\/span><b>env\u00edo de las credencias a OIVE<\/b><span style=\"font-weight: 400;\">, adem\u00e1s de <\/span><b>casos de \u00e9xito<\/b><span style=\"font-weight: 400;\"> por parte de las agencias interesadas en participar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En una segunda fase. De entre todas las agencias candidatas, <\/span><b>se realizar\u00e1\u00a0 una preselecci\u00f3n de cinco empresas<\/b><span style=\"font-weight: 400;\"> a las que se les solicitar\u00e1 el desarrollo de una propuesta\u00a0 en base a un briefing facilitado. El Comit\u00e9 de Marketing de OIVE realizar\u00e1 la selecci\u00f3n final a partir de las propuestas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las agencias seleccionadas<\/span><b> comenzar\u00e1n su actividad en 2022<\/b><span style=\"font-weight: 400;\">, con una duraci\u00f3n de dos a\u00f1os, pudi\u00e9ndose prorrogar por periodos anuales.\u00a0<\/span><\/p>\n<h3><b>M\u00e1s informaci\u00f3n<\/b><\/h3>\n<ul>\n<li><a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/Brief-1a-Fase-Invitacion-Concurso-Agencias-Medios-2021-1.pdf\"><b>Bases del Concurso para la selecci\u00f3n de Agencia de Medios<\/b><\/a>. Fecha l\u00edmite para el env\u00edo de credenciales y casos de \u00e9xito: 17 de septiembre de 2021.<\/li>\n<li><a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/Brief-1a-Fase-Invitacion-Concurso-Agencias-BTL-2021.pdf\"><b>Bases del Concurso para la secci\u00f3n de Agencia BTL<\/b><\/a><span style=\"font-weight: 400;\">. Fecha l\u00edmite: 24 de septiembre de 2021.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El contrato tendr\u00e1 una duraci\u00f3n de dos a\u00f1os, desde 2022, con posibilidad de ampliarlo por periodos anuales.<\/p>\n","protected":false},"author":30,"featured_media":131819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-131816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OIVE inicia dos concursos para elegir agencia de medios y de BTL<\/title>\n<meta name=\"description\" content=\"OIVE inicia dos concursos para elegir agencia de medios y de BTL, con una duraci\u00f3n de dos a\u00f1os, 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