{"id":131621,"date":"2021-07-23T13:44:32","date_gmt":"2021-07-23T11:44:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=131621"},"modified":"2021-07-23T13:44:32","modified_gmt":"2021-07-23T11:44:32","slug":"jose-luis-ferrero-responsable-de-commerce-publicis-groupe-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=131621","title":{"rendered":"Publicis Groupe Espa\u00f1a refuerza su divisi\u00f3n commerce con el fichaje de Jos\u00e9 Luis Ferrero"},"content":{"rendered":"<p>Publicis Groupe Espa\u00f1a ha anunciado el refuerzo de su divisi\u00f3n commerce, aunando las distintas soluciones existentes en el Grupo, con el objetivo de ofrecer un <strong><em>full commerce service<\/em> <em>end to end<\/em> <\/strong>a los empresas. Jos\u00e9 Luis Ferrero liderar\u00e1 este proyecto con el objetivo de <strong>impulsar el crecimiento de negocio de los clientes de la compa\u00f1\u00eda<\/strong>. Reportar\u00e1 a Antonio Berm\u00fadez de Castro, <em>chief integration officer<\/em> de <a href=\"https:\/\/ipmark.com\/publicis-groupe-anuncia-su-nuevo-equipo-directivo-para-iberia\/\">Publicis Groupe Iberia<\/a>.<\/p>\n<p><a href=\"https:\/\/es.linkedin.com\/in\/joseluisferrero\">Ferrero<\/a> cuenta con una amplia experiencia en el \u00e1rea de <strong>commerce, digital marketing, <em>digital business<\/em>, ecommerce y <em>marketing communications<\/em><\/strong>. Es vicepresidente del Club de dirigentes del Comercio Electr\u00f3nico, co-fundador de eCommerce Coach, profesor asociado en el Programa de Marketing digital del IE y co-fundador de Gamingates, plataforma digital que fomenta el desarrollo de negocio y networking, en la industria gaming &amp; esports. Es considerado ponente de referencia en encuentros sectoriales como eShow, el evento m\u00e1s importante del negocio digital en Espa\u00f1a y ha participado en otros como OMexpo, WebCongress, eDeal Summit o SoLoMo Summit (Social, Local and Mobile Commerce).<\/p>\n<h3>Crecimientos a doble digito en commerce<\/h3>\n<p>\u00abLa penetraci\u00f3n de la compra online ha crecido <a href=\"https:\/\/ipmark.com\/estudio-anual-ecommerce-2021-iab-spain-elogia\/\"><strong>el \u00faltimo a\u00f1o alcanzando el 76% de los internautas espa\u00f1oles de 16 a 70 a\u00f1os (72% en 2020), y al mismo tiempo, la frecuencia y el gasto por acto de compra sigue aumentando<\/strong><\/a>. Nuestros clientes tienen ante el commerce una oportunidad y un reto para hacer crecer su negocio (Direct2Consumer, marketplace commerce, omnichannel Retail) y vamos a acompa\u00f1arles en el proceso, desde la propuesta estrat\u00e9gica hasta el momento de activaci\u00f3n publicitaria y optimizaci\u00f3n de las campa\u00f1as e inversiones\u201d &#8211; comenta Antonio Berm\u00fadez de Castro. \u201cEs un privilegio poder contar con Jos\u00e9 Luis Ferrero como commerce lead Iberia en Publicis Groupe\u00bb. en el equipo. Casi tres d\u00e9cadas impulsando la transformaci\u00f3n de la experiencia digital en los procesos de venta y commerce le hacen la mejor elecci\u00f3n para liderar este proyecto.\u201d<\/p>\n<p>\u00abEstamos identificando muchas oportunidades de crecimiento exponencial para nuestros clientes y esto nos motiva a tomar acci\u00f3n con car\u00e1cter inmediato. A trav\u00e9s de soluciones full commerce innovadoras, con gesti\u00f3n del dato y servicios <em>end-to-end<\/em> prevemos crecimientos de doble d\u00edgito en los proyectos que estamos acometiendo\u201d, a\u00f1ade Ferrero.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El commerce representa una de las claves de la compa\u00f1\u00eda y punta de lanza en el proceso de transformaci\u00f3n de Publicis Groupe. <\/p>\n","protected":false},"author":14,"featured_media":131623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2154],"class_list":["post-131621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jos\u00e9 Luis Ferrero, commerce lead Iberia 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