{"id":131615,"date":"2021-07-23T14:31:43","date_gmt":"2021-07-23T12:31:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=131615"},"modified":"2021-07-23T14:32:50","modified_gmt":"2021-07-23T12:32:50","slug":"renfe-lego-unen-toda-familia-viaje-jugando","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=131615","title":{"rendered":"Renfe y Lego, co-marketing para que toda la familia \u00abviaje jugando\u00bb"},"content":{"rendered":"<p><strong>Lego\u00a0<\/strong>y\u00a0<strong>Renfe<\/strong> van a colaborar a lo largo de este verano para animar los viajes de los m\u00e1s peque\u00f1os con trayectos customizados con la marca de juguetes. Ambas compa\u00f1\u00edas han confirmado que este acuerdo amenizar\u00e1 los desplazamientos vacacionales de julio y agosto de\u00a0<strong>57.000 pasajeros menores de 14 a\u00f1os<\/strong>, conectando familias por toda Espa\u00f1a durante este periodo estival.<\/p>\n<p>Estas experiencias se aplicar\u00e1n a las siguientes conexiones en Alta Velocidad: Madrid \u2013 Barcelona; Barcelona \u2013 Alicante; Barcelona \u2013 Valencia; Madrid \u2013 Valencia; Madrid \u2013 Alicante; Madrid \u2013 Sevilla; Madrid \u2013 M\u00e1laga; Madrid \u2013 Norte y el Corredor Transversal Sur Barcelona \u2013 Sevilla; Barcelona \u2013 M\u00e1laga y Barcelona \u2013 Granada.<\/p>\n<p>Los pasajeros encontrar\u00e1n elementos de Lego desde la emisi\u00f3n del billete de la Tarifa Ni\u00f1o de\u00a0<strong>Renfe<\/strong>, que aparecer\u00e1 tematizado con las minifiguras de la marca danesa y permitir\u00e1 disfrutar de<strong> un 40% de descuento para ni\u00f1os<\/strong>.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Diversi\u00f3n de Alta Velocidad<\/strong><\/h3>\n<p>En las estaciones de Madrid-Atocha, Valencia-Joaqu\u00edn Sorolla y Barcelona-Sants se ubicar\u00e1n figuras tridimensionales realizadas con ladrillos LEGO. Adem\u00e1s, dentro del contexto de esta colaboraci\u00f3n, tambi\u00e9n se realizar\u00e1 un concurso con el que se podr\u00e1\u00a0<strong>optar a un premio valorado en 2.000\u20ac de productos LEGO\u00a0<\/strong>para toda la familia.<\/p>\n<p style=\"font-weight: 400;\">Tambi\u00e9n se vinilar\u00e1 el exterior de dichos trenes de Alta Velocidad de Renfe con motivos de la marca para estos recorridos. Adem\u00e1s, anunciar\u00e1n momentos de diversi\u00f3n a bordo, que se materializar\u00e1n en la emisi\u00f3n de un v\u00eddeo personalizado de bienvenida para los pasajeros del Canal Renfe de las pantallas y la entrega de bolsitas con muestras de productos LEGO, acompa\u00f1adas de una carta de presentaci\u00f3n que incluir\u00e1 un QR con acceso al\u00a0<em>microsite<\/em> de la campa\u00f1a, donde los pasajeros m\u00e1s peque\u00f1os podr\u00e1n divertirse con l\u00edneas del grupo como: Lego City o Lego Ninjago.<\/p>\n<p>Ambas compa\u00f1\u00edas apuestan por su compromiso medioambiental y por dejar la menor huella posible en el planeta. Es por ello que desarrollar\u00e1n actividades infantiles que realcen la sostenibilidad de los viajes en tren a trav\u00e9s de din\u00e1micas de juego disponibles en las\u00a0<strong>Lego Fun Factories<\/strong>, donde todos los jueves se celebrar\u00e1 el d\u00eda tem\u00e1tico del tren.<\/p>\n<p>El fin de semana del 23 al 25 de julio se celebrar\u00e1n tres d\u00edas especiales con motivo del lanzamiento. Y desde el 23 de julio hasta el 15 de agosto, presentando el billete de tren en tiendas\u00a0<strong>Lego\u00a0<\/strong>certificadas se obtendr\u00e1 un regalo gratuito, y entre el 16 de agosto y el 5 de septiembre, en compras superiores a 30 euros en las l\u00edneas Lego City, Lego Friends y Lego Duplo se a\u00f1adir\u00e1 un set de <em>stickers<\/em> para customizar los ladrillos de LEGO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Renfe y LEGO se unen este verano para hacer m\u00e1s divertidos los viajes en Alta Velocidad para los m\u00e1s peque\u00f1os. <\/p>\n","protected":false},"author":6924,"featured_media":131619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-131615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized 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