{"id":131579,"date":"2021-07-23T12:40:29","date_gmt":"2021-07-23T10:40:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=131579"},"modified":"2021-07-23T12:51:48","modified_gmt":"2021-07-23T10:51:48","slug":"raja-rajamannar-cmo-mastercard-ganador-one-show-cmo-pencil-true-name","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=131579","title":{"rendered":"Raja Rajamannar, CMO de Mastercard, ganador del One Show CMO Pencil con &#8216;True Name&#8217;"},"content":{"rendered":"<p><strong>El jurado de CMOs de The One Show 2021 ha elegido por unanimidad a Raja Rajamannar,\u00a0<em>chief marketing &amp; communications officer y preidente healthcare business\u00a0<\/em>de Mastercard, por haber lanzado la idea m\u00e1s impactante para una marca en el \u00faltimo a\u00f1o.\u00a0<\/strong><\/p>\n<p><strong>\u00abTrue Name\u00bb<\/strong> ha sido la creatividad que con la que ha obtenido este prestigioso reconocimiento. Creado por\u00a0<strong>McCann New York<\/strong>, junto a<strong> Hungry Man Producutions Los Angeles<\/strong> y a\u00a0<strong>JSM Music New York<\/strong>. Adem\u00e1s del CMO Pencil, este trabajo tambi\u00e9n consigui\u00f3 dos premios a la mejor disciplina (en IP y en Productos y Relaciones P\u00fablicas, ocho Gold Pencils, tres de plata y dos m\u00e9ritos en la gala de este a\u00f1o.<\/p>\n<p style=\"margin: 0cm; background: white;\"><strong>McCann<\/strong> ha colaborado con <strong>Mastercard<\/strong> para que la tarjeta <strong>True Name<\/strong> viese la luz. Esta tarjeta permite a las personas no binarias y transg\u00e9nero tener una tarjeta de cr\u00e9dito donde aparece su nombre escogido, en lugar del otorgado al nacer.<\/p>\n<p><iframe loading=\"lazy\" title=\"Mastercard\u2019s Raja Rajamannar The One Show 2021 CMO Pencil winner | True Name\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qxEGauCDLpQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u00abMe siento muy orgulloso de esta acci\u00f3n. La idea para\u00a0<strong>True Name<\/strong> vino por la vida cotidiana de un creativo de\u00a0<strong>McCann<\/strong>,\u00a0<strong>Lucas Crigler<\/strong>. Nos present\u00f3 esta idea. No fue un camino sencillo, pero la poderosa verdad que tra\u00eda consigo fue lo que hizo que sigui\u00e9ramos adelante con ella\u00bb, explica\u00a0<strong>Raja Rajamannar. <\/strong><\/p>\n<p><span style=\"color: #000000; font-family: Arial, sans-serif;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">\u00abNuestros colegas europeos est\u00e1n lanzando True Name en treinta pa\u00edses. Es un movimiento global cuyo impacto ayuda a mejorar la vida de las personas tr\u00e1nsgenero y no binarias de todo el mundo. Espero que el \u00e9xito de\u00a0<strong>True Name<\/strong> ayude a crear m\u00e1s conciencia y alianzas entre todos, e inspirar a otros creativos y organizaciones a hacer lo mismo\u00bb, contin\u00faa\u00a0<strong>Rajamannar<\/strong>.\u00a0<\/span><\/span><\/p>\n<h3>Escogida de entre m\u00e1s de 15.000 trabajos<\/h3>\n<p>El 20 de julio el jurado de\u00a0<strong>CMO Pencil\u00a0<\/strong>se reuni\u00f3 telem\u00e1ticamente para debatir sobre las\u00a0<strong>22 entradas con mayor puntuaci\u00f3n<\/strong>, todas ellas ganadoras de la mejor disciplina y habiendo logrado m\u00faltiples Gold Pencil. Estas fueron escogidas por 250 agencias y creativos de 42 pa\u00edses, como parte del jurado de One Show de este a\u00f1o.\u00a0<strong>Rajamannar<\/strong> fue seleccionado como el CMO responsable de este trabajo de\u00a0<strong>un total de 17.719 trabajos seleccionados este a\u00f1o<\/strong> de 65 pa\u00edses que sintieron c\u00f3mo hicieron avanzar a una marca.<\/p>\n<p>\u00abNuestra decisi\u00f3n para seleccionar\u00a0<strong>True Name\u00a0<\/strong>fue un\u00e1nime. Es una campa\u00f1a valiente y un magn\u00edfico ejemplo de buen marketing. Se centra en un conocimiento o problema a solucionar del consumidor, y ha llevado al negocio a un crecimiento, ademas de acelerar la industria con un gran cambio\u00bb, comenta<strong>\u00a0<\/strong><strong>Morgan Flatley<\/strong>, SVP,\u00a0<em>chief marketing and digital costumer experience officer<\/em> de\u00a0<strong>McDonalds<\/strong>.<\/p>\n<p>Este reconocimiento marca el segundo a\u00f1o consecutivo, y la tercera ocasi\u00f3n en los \u00faltimos cuatro a\u00f1os, que\u00a0<strong>McCann\u00a0<\/strong>logr\u00f3 al CMO de un cliente global a obtener este galard\u00f3n.<\/p>\n<p style=\"margin: 0cm; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-stretch: normal; word-spacing: 0px;\">\n","protected":false},"excerpt":{"rendered":"<p>El jurado de CMOs de The One Show 2021 ha elegido por unanimidad a Raja Rajamannar,\u00a0CMO de Mastercard, por haber lanzado la idea m\u00e1s impactante para una marca en el \u00faltimo a\u00f1o.\u00a0<\/p>\n","protected":false},"author":6924,"featured_media":131583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2227],"class_list":["post-131579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raja Rajamannar, CMO de Mastercard, ganador del One Show CMO Pencil con &quot;True Name&quot;<\/title>\n<meta name=\"description\" content=\"True Name, campa\u00f1a realizada por McCann, es una tarjeta que permite a las personas transg\u00e9nero y no binarias a poner su nombre escogido.\" 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