{"id":131452,"date":"2021-07-21T13:16:06","date_gmt":"2021-07-21T11:16:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=131452"},"modified":"2021-07-21T14:23:36","modified_gmt":"2021-07-21T12:23:36","slug":"vodafone-aprovecha-3d-para-impactar-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=131452","title":{"rendered":"Vodafone aprovecha el 3D para impactar en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><strong>Despu\u00e9s de inaugurar los soportes ic\u00f3nicos de Exterior Plus en los aeropuertos de Madrid y Barcelona, Vodafone estrena una campa\u00f1a 3D multisoporte en ambos entornos, y en la estaci\u00f3n de tren de Atocha, en Madrid, aprovechando la gran afluencia que estos espacios tienen en verano.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El t\u00fanel digital del aeropuerto de Adolfo Su\u00e1rez Madrid-Barajas y los cubos digitales de Josep Tarradellas Barcelona-El Prat son pantallas ic\u00f3nicas de gran formato que convierten ambos entornos en espacios de vanguardia para las marcas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vodafone, que ya hab\u00eda apostado por la comunicaci\u00f3n en estos soportes, vuelve a innovar, esta vez, con el uso de la tecnolog\u00eda 3D, en una acci\u00f3n pionera desarrollada en los aeropuertos espa\u00f1oles junto con la agencia de medios Ymedia Wink.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de los aeropuertos de Madrid y Barcelona<strong>, la operadora ha aprovechado tambi\u00e9n las pantallas LEDs enfrentadas, situadas en el Jard\u00edn Tropical de la Estaci\u00f3n de Atocha<\/strong>, en la capital, para dar a su campa\u00f1a creativa un efecto m\u00e1s realista gracias al uso de las tres dimensiones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHace un a\u00f1o estrenamos con Exterior Plus los soportes ic\u00f3nicos en aeropuertos y volvemos a confiar en ellos para ser los primeros en utilizar su formato 3D en soportes de gran visibilidad en estaciones y aeropuertos en un momento de m\u00e1xima afluencia\u201d, ha explicado<strong> \u00c1lvaro Barrera<\/strong>, <em>head of media<\/em> de <strong>Vodafone<\/strong>, quien ha a\u00f1adido que esta acci\u00f3n \u201c<strong>aportar\u00e1 un <em>push<\/em> de notoriedad<\/strong> a nuestra campa\u00f1a de verano dirigida a cuidar de nuestros clientes ofreci\u00e9ndoles un pack de contenidos de televisi\u00f3n gratis\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Piedad Siegfried<\/strong>, directora de comercial y marketing de <strong>Exterior Plus<\/strong>, ha declarado, por su parte, que \u201ccampa\u00f1as como la de Vodafone demuestran todo lo que estos soportes ic\u00f3nicos pueden ofrecer para llevar la comunicaci\u00f3n a otro nivel\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La creatividad ha sido realizada por Sra. Rushmore y el dise\u00f1o del efecto 3D ha sido llevado a cabo por BCN Visuals que sigue apostando por una nueva manera de hacer publicidad a trav\u00e9s de nuevas experiencias visuales m\u00e1s notorias y creativas.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Vodafone Shark - Promo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/aJmIuElLk3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de inaugurar los soportes ic\u00f3nicos de Exterior Plus en los aeropuertos de Madrid y Barcelona, Vodafone estrena una campa\u00f1a 3D multisoporte en ambos entornos, y en la Estaci\u00f3n de Atocha. <\/p>\n","protected":false},"author":29,"featured_media":131454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[323],"class_list":["post-131452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vodafone aprovecha el 3D para impactar en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Despu\u00e9s de inaugurar los soportes ic\u00f3nicos de Exterior Plus en los aeropuertos de Madrid y Barcelona, Vodafone estrena una campa\u00f1a 3D.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=131452\" 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