{"id":131442,"date":"2021-07-21T14:08:31","date_gmt":"2021-07-21T12:08:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=131442"},"modified":"2021-07-22T09:37:28","modified_gmt":"2021-07-22T07:37:28","slug":"audi-hace-un-unboxing-de-su-nuevo-modelo-rs-e-tron-gt","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=131442","title":{"rendered":"Audi hace un &#8216;unboxing&#8217; de su nuevo modelo RS e-tron GT"},"content":{"rendered":"<p>La marca de autom\u00f3viles ha decidido presentar a trav\u00e9s de un <em>unboxing<\/em> <a href=\"https:\/\/ipmark.com\/ddb-hace-primer-anuncio-sin-tinta-espana-para-audi\/\">su nuevo modelo\u00a0<strong>Audi RS e-tron GT<\/strong><\/a>, protagonizado por\u00a0<strong>Jaime Alguersuari<\/strong>, expiloto de F1 y DJ. Esta acci\u00f3n ha sido posible gracias al trabajo conjunto entre el anunciante,\u00a0<strong>PHD Media Spain<\/strong>,\u00a0<strong>DDB<\/strong> y Twitter con\u00a0<strong>Mediapro<\/strong>.<\/p>\n<p>Las caracter\u00edsticas clave de este deportivo el\u00e9ctrico son la\u00a0<strong>innovaci\u00f3n, futuro y tecnolog\u00eda<\/strong>. El modelo se enmarca dentro del concepto de marca <strong>\u00abFuture is an attitude\u00bb<\/strong>, cuyo objetivo est\u00e1 en traer el futuro al presente y liderar el camino hacia un progreso continuo.\u00a0<u><\/u><\/p>\n<h3>Unbox the Future<\/h3>\n<p><strong>Unbox the Future<\/strong> es uno de los eventos m\u00e1s innovadores de la marca. Se trata de una experiencia de marketing omnicanal que tendr\u00e1 lugar en un circuito de competici\u00f3n donde <strong>Jaime Alguersuari<\/strong> ha recibido el modelo para probarlo, y ha inmortalizado el momento con un <em>unboxing<\/em> ante todos los seguidores de <strong>Audi<\/strong> en sus perfiles de Twitter y LinkedIn. \u00a0<u><\/u><\/p>\n<blockquote class=\"twitter-tweet\"><p>&nbsp;<\/p>\n<p dir=\"ltr\" lang=\"es\">\u00bfTe has quedado con ganas de sentir m\u00e1s adrenalina? Revive <a href=\"https:\/\/twitter.com\/hashtag\/AudiUnboxTheFuture?src=hash&amp;ref_src=twsrc%5Etfw\">#AudiUnboxTheFuture<\/a>, el Live en el que Jaime Alguersuari pone a prueba la potencia y la tecnolog\u00eda del nuevo <a href=\"https:\/\/twitter.com\/hashtag\/AudiRSEtronGT?src=hash&amp;ref_src=twsrc%5Etfw\">#AudiRSEtronGT<\/a>, el superdeportivo 100% el\u00e9ctrico de Audi.<a href=\"https:\/\/t.co\/bRDNLeyUCR\">https:\/\/t.co\/bRDNLeyUCR<\/a><\/p>\n<p>\u2014 Audi Espa\u00f1a (@audispain) <a href=\"https:\/\/twitter.com\/audispain\/status\/1417537806088478720?ref_src=twsrc%5Etfw\">July 20, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>A trav\u00e9s del\u00a0<em>hashtag<\/em> promocional\u00a0<strong>#<\/strong><strong>UnboxTheFuture<\/strong>, los usuarios conectados a las redes sociales han seguido la cuenta atr\u00e1s y, adem\u00e1s, interactuar con la marca para decidir c\u00f3mo se desvelaba cada detalle del modelo. Como en\u00a0cualquier\u00a0<em>unboxing<\/em>, se ha probado el producto tras presentarlo pero, en este caso, ha finalizado con una carrera a contrarreloj donde\u00a0<strong>Alguersuari<\/strong> ha puesto a prueba la deportividad y potencia de este veh\u00edculo el\u00e9ctrico.<\/p>\n<p>\u00abLa presentaci\u00f3n del modelo m\u00e1s potente de\u00a0<strong>Audi\u00a0<\/strong>ten\u00eda que venir acompa\u00f1ada de una presentaci\u00f3n igual de impactante. Se ha mostrado en acci\u00f3n y, a trav\u00e9s del\u00a0<em>unboxing<\/em>, se ha descubierto cada detalle y subir\u00e1 la adrenalina a todos los que vean el\u00a0<em>live<\/em>\u00ab, explica\u00a0<strong>Gemma Jan\u00e9<\/strong>,\u00a0<em>project manager\u00a0<\/em>del equipo de innovaci\u00f3n y creatividad de\u00a0<strong>PHD Espa\u00f1a<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enmarcado dentro del concepto de marca \u00abFuture is an attitude\u00bb, se ha realizado el primer anuncio-unboxing para presentar el modelo de Audi RS e-tron GT.<\/p>\n","protected":false},"author":6924,"featured_media":131443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2437],"class_list":["post-131442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-audi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audi hace un &#039;unboxing&#039; 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