{"id":131419,"date":"2021-07-21T14:05:10","date_gmt":"2021-07-21T12:05:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=131419"},"modified":"2021-07-22T09:30:27","modified_gmt":"2021-07-22T07:30:27","slug":"se-constituye-el-jurado-de-los-i-premios-aebrand","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=131419","title":{"rendered":"Se constituye el jurado de los I Premios Aebrand"},"content":{"rendered":"<p><strong>La Asociaci\u00f3n Espa\u00f1ola de Branding (AEBrand) ha publicado la composici\u00f3n del jurado de los <a href=\"https:\/\/premios.aebrand.org\/\">I Premios AEBrand<\/a>. Se compone por profesionales de reconocido prestigio en el \u00e1mbito del\u00a0<em>branding<\/em>, comunicaci\u00f3n, marketing y publicidad. El 30 de septiembre se cierra el plazo de presentaci\u00f3n de las candidaturas.\u00a0<\/strong><\/p>\n<p>El Jurado de la primera edici\u00f3n de los Premios Aebrand est\u00e1 compuesta por:<\/p>\n<ul>\n<li><strong>Isabela Alc\u00e1zar<\/strong>,\u00a0<em>global head of sustainability<\/em> en\u00a0<strong>IE University.\u00a0<\/strong><\/li>\n<li><strong>Ana Callol<\/strong>, VP, asuntos p\u00fablicos, comunicaci\u00f3n y sostenibilidad de\u00a0<strong>Coca-Cola European Partners Iberia Business Unit.\u00a0<\/strong><\/li>\n<li><strong>Luciano Cassisi<\/strong>, fundador y director de <strong>Cassisi Branding<\/strong>, y creador y director de\u00a0<strong>Foroalfa<\/strong>.<\/li>\n<li><strong>Carlos Chaguaceda<\/strong>, director de comunicaci\u00f3n del\u00a0<strong>Museo Nacional del Prado.\u00a0<\/strong><\/li>\n<li><strong>V\u00edctor Mirabet<\/strong>,\u00a0<em>senior executive advisor<\/em>, fundador de\u00a0<strong>Coleman CBX\u00a0<\/strong>y de\u00a0<strong>Nombra<\/strong>.<\/li>\n<li><strong>Xabier Olazabal<\/strong>, CEO de\u00a0<strong>The Hubs of Brands<\/strong>.<\/li>\n<li><strong>Cristina Vicedo<\/strong>, presidenta de\u00a0<strong>AEBrand<\/strong> y CEO de\u00a0<strong>Sincerely.<\/strong><\/li>\n<\/ul>\n<p>Los criterios de valoraci\u00f3n empleados por el jurado son:<\/p>\n<p>&#8211;\u00a0<strong>An\u00e1lisis<\/strong>: Se valorar\u00e1 la respuesta a una necesidad de negocio (an\u00e1lisis de mercado, investigaci\u00f3n previa o auditor\u00eda interna\/externa).<br \/>\n&#8211;\u00a0<strong>Idea<\/strong>: Potencialidad del concepto y su capacidad de transmisi\u00f3n de los mensajes.<br \/>\n&#8211;\u00a0<strong>Estrategia e implantaci\u00f3n<\/strong>: Vinculaci\u00f3n desde la estrategia a su aplicaci\u00f3n en los diferentes soportes, formatos, canales de comunicaci\u00f3n y puntos de contactos de la marca.<br \/>\n&#8211;\u00a0<strong>Resultados<\/strong>: Valoraci\u00f3n de la contribuci\u00f3n a la consecuci\u00f3n de los objetivos\/necesidades de la organizaci\u00f3n internos\/externos.<\/p>\n<p>El jurado trabajar\u00e1 en tres fases:<\/p>\n<p>1)\u00a0<strong>Evaluaci\u00f3n de todos los casos inscritos<\/strong> y selecci\u00f3n de los finalistas que pasar\u00e1n a la lista corta (tres candidaturas por categor\u00eda).<br \/>\n2)\u00a0<strong>An\u00e1lisis de todos los casos incluidos en la lista corta<\/strong> y apertura del plazo de votaci\u00f3n popular.<br \/>\n3) Tras evaluaci\u00f3n, se proceder\u00e1 a\u00a0<strong>elegir al ganador<\/strong>.<\/p>\n<p>La entrega de premios tendr\u00e1 lugar el pr\u00f3ximo\u00a0<strong>25 de noviembre<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AEBrand ha publicado la composici\u00f3n del jurado de los I Premios AEBrand que reconocen las mejores pr\u00e1cticas en branding. El plazo de inscripci\u00f3n a las candidaturas est\u00e1 abierto hasta el pr\u00f3ximo 30 de septiembre. <\/p>\n","protected":false},"author":6924,"featured_media":131425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2225],"class_list":["post-131419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Se constituye el jurado de los I Premios Aebrand<\/title>\n<meta name=\"description\" content=\"AEBrand ha publicado la composici\u00f3n del jurado de los I Premios AEBrand, donde se reconocer\u00e1n las mejores pr\u00e1cticas en branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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