{"id":13130,"date":"2011-03-17T02:25:03","date_gmt":"2011-03-17T02:25:03","guid":{"rendered":"https:\/\/ipmark.com\/medio-siglo-comiendo-conguitos\/"},"modified":"2011-03-17T02:25:03","modified_gmt":"2011-03-17T02:25:03","slug":"medio-siglo-comiendo-conguitos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=13130","title":{"rendered":"Medio siglo comiendo Conguitos"},"content":{"rendered":"<p>La nueva imagen de Conguitos, creada por la agencia zaragozana Dogo Estrat\u00e9gica, es din\u00e1mica, colorida y din\u00e1mica, m\u00e1s acorde que con el esp\u00edritu joven que caracteriza al producto. As\u00ed, los nuevos conguitos aparecen a partir de ahora practicando deporte, bailando o cantando.<\/p>\n<p>Adem\u00e1s coincidiendo con su 50 aniversario, la marca aragonesa va a desarrollar a lo largo de este a\u00f1o un plan de comunicaci\u00f3n asociado a la m\u00fasica y el deporte, dos actividades muy afines al consumidor de Conguitos.<\/p>\n<p>Dentro de apartado del deporte, Conguitos patrocinar\u00e1 y llevar\u00e1 a cabo diferentes acciones con el Grupo Aram\u00f3n, primer grupo empresarial espa\u00f1ol de turismo de nieve y monta\u00f1a, en las cinco estaciones del Pirineo Aragon\u00e9s. En el terreno de la m\u00fasica, Conguitos patrocinar\u00e1 la gira nacional del grupo vasco Zenttric y posteriormente organizar\u00e1 la Conguito Caravan\u2019s Tour, un concurso para m\u00fasicos que celebrar\u00e1 un total de siete concursos eliminatorios por toda Espa\u00f1a. Los participantes ser\u00e1n previamente seleccionados por Zenttric y la gran final se celebrar\u00e1 en Madrid. El grupo ganador grabar\u00e1 un disco con EMI.<\/p>\n<p>Ambas acciones se desarrollar\u00e1n b\u00e1sicamente a trav\u00e9s de las redes sociales y medios afines al target, principalmente la radio. <\/p>\n<p><b>20.000 conguitos al d\u00eda<\/b><\/p>\n<p>En 1987, Chocolates Lacasa adquiri\u00f3 la empresa que fabricaba los Conguitos, un producto que por aquel entonces ya gozaba de gran popularidad pero que fue relanzado con una campa\u00f1a publicitaria que alcanz\u00f3 gran notoriedad.<\/p>\n<p>En la actualidad se fabrican en Utebo (Zaragoza) alrededor de 20.000 kilos de conguitos al d\u00eda, lo que supone una producci\u00f3n de 4.000 tonelada al a\u00f1o. Lacasa los exporta a 40 pa\u00edses de los cinco continentes. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva imagen de Conguitos, creada por la agencia zaragozana Dogo Estrat\u00e9gica, es din\u00e1mica, colorida y din\u00e1mica, m\u00e1s acorde que<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-13130","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medio siglo comiendo Conguitos - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=13130\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medio siglo comiendo Conguitos - 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