{"id":131116,"date":"2021-07-16T12:59:45","date_gmt":"2021-07-16T10:59:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=131116"},"modified":"2021-07-16T15:45:32","modified_gmt":"2021-07-16T13:45:32","slug":"amazon-recompensa-marcas-que-traigan-ventas-a-su-web","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=131116","title":{"rendered":"Amazon recompensa a las marcas que traigan ventas a su web"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Amazon ha anunciado un nuevo programa publicitario que ofrece a las marcas el 10% de la venta de un producto publicitado por las mismas en campa\u00f1as fuera del marketplace, a cambio de enlazar a su web y conseguir una venta.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conocido como Brand Referral Bonus (bono de referencia de marca, en espa\u00f1ol), el objetivo es<strong> animar a las r\u00fabricas a llevar ventas al marketplace, cada vez que lancen una campa\u00f1a fuera de las propiedades de Amazon<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado <strong>Mike Miller<\/strong>, director global del programa de marca y desarrollo de alianzas de ventas en <strong>Amazon<\/strong>, con este nuevo programa esperan \u201cayudar a las marcas a llevar m\u00e1s all\u00e1 su presupuesto de marketing\u201d. As\u00ed, \u201ccuando las marcas dirijan el tr\u00e1fico fuera de Amazon a nuestra tienda, les entregaremos un bono medio del 10% de las ventas aplicables\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El funcionamiento es el siguiente: una marca lanza una campa\u00f1a de publicidad digital fuera de Amazon, para mostrar un producto publicitario en motores de b\u00fasqueda, webs y\/o redes sociales. <strong>Si la marca decide enviar el tr\u00e1fico procedente de estos lugares al marketplace y se produce una venta en los pr\u00f3ximos 14 d\u00edas, esta recibir\u00e1 un bono del 10% del precio de ventas<\/strong> del producto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los bonos resultan acumulables, de tal forma que sirven para contrarrestar posibles costes de venta, como la comisi\u00f3n que carga Amazon a los vendedores por cada venta que se produce en el marketplace, informan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este movimiento se produce en un momento en el que grandes retailers como Walmart o Carrefour optimizan su oferta de retail media, con el fin de atraer mayor inversi\u00f3n publicitaria en sus webs. Seg\u00fan datos de eMarketer, a pesar de que <a href=\"https:\/\/ipmark.com\/amazon-supera-la-cuota-del-10-del-mercado-de-la-publicidad-digital\/\" target=\"_blank\" rel=\"noopener\">en Estados Unidos, la compa\u00f1\u00eda que dirige Andy Jassy ha alcanzado la cuota del 10,3% en el mercado de la publicidad digital<\/a>, en el pa\u00eds norteamericano <strong>es la cuarta p\u00e1gina de ecommerce con mayor crecimiento en t\u00e9rminos de ventas en 2021<\/strong>, superado por Etsy, Walmart y Chewy.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conocido como Brand Referral Bonus, el objetivo es animar a las r\u00fabricas a llevar ventas al marketplace, cada vez que lancen una campa\u00f1a fuera de las propiedades de Amazon. <\/p>\n","protected":false},"author":29,"featured_media":131119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154],"class_list":["post-131116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon recompensa a las marcas que traigan ventas a su web<\/title>\n<meta name=\"description\" content=\"Amazon ha anunciado un nuevo programa publicitario que ofrece a las marcas el 10% de la venta de un producto publicitado fuera de su web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=131116\" \/>\n<meta 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