{"id":131098,"date":"2021-07-16T11:35:48","date_gmt":"2021-07-16T09:35:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=131098"},"modified":"2021-07-16T15:49:37","modified_gmt":"2021-07-16T13:49:37","slug":"antonio-banderas-y-la-danza-protagonizan-la-campana-de-turismo-andaluz","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=131098","title":{"rendered":"Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz"},"content":{"rendered":"<p><b>En mayo, <\/b><a href=\"https:\/\/ipmark.com\/turismo-andalucia-confia-proximity-futuras-campanas\/\"><b>Proximity <\/b><\/a><b>fue la agencia escogida, entre 14 participantes, para llevar la cuenta de Turismo y Deporte Andaluz para los pr\u00f3ximos tres a\u00f1os. El 28 de junio lanzaba la primera campa\u00f1a \u2018No hay alegr\u00eda peque\u00f1a\u2019, con el nuevo posicionamiento, con la l\u00ednea creativa de generar emociones positivas y alegres, concepto que conecta Andaluc\u00eda con todos los p\u00fablicos y segmentos.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Una nueva imagen de marca, un c\u00f3digo visual propio y una identidad diferencial que busca, en un escenario de incertidumbre mundial, crear una nueva fotograf\u00eda m\u00e1s optimista y \u201cnecesitada de ilusi\u00f3n\u201d. Para ello, esta acci\u00f3n se apoya en el <\/span><b>embajador del anunciante Antonio Banderas; en la m\u00fasica, con una versi\u00f3n del cl\u00e1sico \u2018Summertime\u2019 interpretada por la cantante malague\u00f1a Paula Dom\u00ednguez; y en la danza.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El actor malacitano narra las diferentes piezas audiovisuales, unido a la danza y a una carga visual impactante con diferentes rincones de costa e interior de Andaluc\u00eda, con la finalidad de conquistar al p\u00fablico. De hecho, presenta una pieza de 60 segundos con este posicionamiento y otros dos de 30 segundos para activar el turismo este verano\u00a0 y otro m\u00e1s centrado en las regiones de interior.<\/span><\/p>\n<h3>Campa\u00f1a para el verano<\/h3>\n<p><iframe loading=\"lazy\" title=\"YDRAY AND Verano 30 ES\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PdCyWPpbVAY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>Campa\u00f1a de turismo interior<\/h3>\n<p><iframe loading=\"lazy\" title=\"YDRAY AND NHAP Interno 30 ES\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9EnApaonJS8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>Campa\u00f1a gen\u00e9rica<\/h3>\n<p><iframe loading=\"lazy\" title=\"YDRAY AND Gen\u00e9rico 60 ES\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/baXU9mSQNsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>Apoyo al sector de la Cultura<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a arranca con una primera parte que busca impulsar la cultura, otro sector castigado en esta pandemia, reivindicado su valor y contribuyendo a su reactivaci\u00f3n en la comunidad, contando en las piezas con <strong>Antonio Banderas, imagen activa del apoyo a la cultura en Andaluc\u00eda y en M\u00e1laga, y Manuela Carrasco, Premio Nacional de Danza y Medalla de Oro de Bellas Artes, entre otras personalidades.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018No hay alegr\u00eda peque\u00f1a\u2019, activa desde el 28 de junio, estar\u00e1 presente en diferentes spots, as\u00ed como tambi\u00e9n en espacios de exterior din\u00e1micos: pantallas grandes\u00a0 Urban City lights, el metro con Underground Dynamic Screens, Plataformas digitales, radio, redes sociales y acciones especiales dirigidas a los p\u00fablicos m\u00e1s j\u00f3venes.<\/span><\/p>\n<h3>Piezas gr\u00e1ficas<\/h3>\n<p><iframe loading=\"lazy\" title=\"AND PRES GR\u00c1FICAS V6\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/v6U18kf6rmY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La acci\u00f3n, \u2018No hay alegr\u00eda peque\u00f1a\u2019, quiere activar el turismo en la regi\u00f3n, con una nueva l\u00ednea creativa para generar emociones positivas, en un contexto de incertidumbre sanitaria y econ\u00f3mica.<\/p>\n","protected":false},"author":30,"featured_media":131100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-131098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz<\/title>\n<meta name=\"description\" content=\"Antonio Banderas, la m\u00fasica y la danza protagonizan la primera campa\u00f1a de Proximity para Turismo y Deporte Andaluz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=131098\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz\" \/>\n<meta property=\"og:description\" content=\"Antonio Banderas, la m\u00fasica y la danza protagonizan la primera campa\u00f1a de Proximity para Turismo y Deporte Andaluz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=131098\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-16T09:35:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-16T13:49:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-andaluz-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=131098#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=131098\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz\",\"datePublished\":\"2021-07-16T09:35:48+00:00\",\"dateModified\":\"2021-07-16T13:49:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=131098\"},\"wordCount\":398,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=131098#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/turismo-andaluz-ok.jpg\",\"keywords\":[\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=131098\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=131098\",\"name\":\"Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=131098#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=131098#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/turismo-andaluz-ok.jpg\",\"datePublished\":\"2021-07-16T09:35:48+00:00\",\"dateModified\":\"2021-07-16T13:49:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Antonio Banderas, la m\u00fasica y la danza protagonizan la primera campa\u00f1a de Proximity para Turismo y Deporte Andaluz.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=131098#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=131098\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=131098#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/turismo-andaluz-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/turismo-andaluz-ok.jpg\",\"width\":1140,\"height\":641},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=131098#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz","description":"Antonio Banderas, la m\u00fasica y la danza protagonizan la primera campa\u00f1a de Proximity para Turismo y Deporte Andaluz.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=131098","og_locale":"es_ES","og_type":"article","og_title":"Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz","og_description":"Antonio Banderas, la m\u00fasica y la danza protagonizan la primera campa\u00f1a de Proximity para Turismo y Deporte Andaluz.","og_url":"https:\/\/ipmark.com\/?p=131098","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-07-16T09:35:48+00:00","article_modified_time":"2021-07-16T13:49:37+00:00","og_image":[{"width":1140,"height":641,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-andaluz-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=131098#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=131098"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz","datePublished":"2021-07-16T09:35:48+00:00","dateModified":"2021-07-16T13:49:37+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=131098"},"wordCount":398,"image":{"@id":"https:\/\/ipmark.com\/?p=131098#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-andaluz-ok.jpg","keywords":["creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=131098","url":"https:\/\/ipmark.com\/?p=131098","name":"Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=131098#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=131098#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-andaluz-ok.jpg","datePublished":"2021-07-16T09:35:48+00:00","dateModified":"2021-07-16T13:49:37+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Antonio Banderas, la m\u00fasica y la danza protagonizan la primera campa\u00f1a de Proximity para Turismo y Deporte Andaluz.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=131098#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=131098"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=131098#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-andaluz-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-andaluz-ok.jpg","width":1140,"height":641},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=131098#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Antonio Banderas y la danza protagonizan la campa\u00f1a de Turismo Andaluz"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/131098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131098"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/131098\/revisions"}],"predecessor-version":[{"id":131156,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/131098\/revisions\/131156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/131100"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}