{"id":130942,"date":"2021-07-15T09:32:11","date_gmt":"2021-07-15T07:32:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=130942"},"modified":"2021-07-15T13:58:59","modified_gmt":"2021-07-15T11:58:59","slug":"distribucion-y-restauracion-lideran-la-inversion-publicitaria-de-junio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130942","title":{"rendered":"Distribuci\u00f3n y Restauraci\u00f3n lideran la inversi\u00f3n publicitaria digital de junio"},"content":{"rendered":"<p><b>Distribuci\u00f3n y Restauraci\u00f3n lideran el ranking de<a href=\"https:\/\/ipmark.com\/la-inversion-publicitaria-repunta-un-664-en-mayo\/\"> inversi\u00f3n publicitaria<\/a> digital por sectores. En junio, esta industria desembols\u00f3 el 16,23% del total de la partida de este segmento en ese mes. Un total de 1.339 marcas estuvieron activas, con 7.903 creatividades. Le sigue, Servicios P\u00fablicos y Privados, con el 15.22% (1.427 empresas y 4.486 creatividades), y Automoci\u00f3n, con el 9,35% (215 empresas y 3.645 creatividades).<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estos datos, recogidos por <strong>Arce Media<\/strong>, presentan la actividad publicitaria del mes de junio, con datos de inversi\u00f3n de i2p. Teniendo en cuenta los primeros sectores,<\/span><b> Amazon, la Comunidad de Madrid y El Corte Ingl\u00e9<\/b><span style=\"font-weight: 400;\"><strong>s<\/strong>, se convirtieron en las marcas con mayor desembolso publicitario en este periodo, con el 3,53%, 2,17% y 1,81% sobre el total de la partida, respectivamente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si desglosamos a\u00fan m\u00e1s la lista de industrias, muy cerca de Automoci\u00f3n, la mayor partida se recoge en <\/span><b>Cultura, Ense\u00f1anza y Medios<\/b><span style=\"font-weight: 400;\">, con el 9,32% sobre el total, con 1.040 marcas y 5.404 creatividades. Le sigue<\/span><b> Finanzas y Seguros<\/b><span style=\"font-weight: 400;\">, con el 9,14% (225 empresas y 1.978 creatividades); <\/span><b>Transporte, Viajes y Turismo<\/b><span style=\"font-weight: 400;\">, con el 8.33% (431 marcas y 2.019 creatividades); <\/span><b>Telecomunicaciones e Internet<\/b><span style=\"font-weight: 400;\">, con el 7,42% (399 marcas y 2.843 creatividades); <\/span><b>Energ\u00eda<\/b><span style=\"font-weight: 400;\">, con el 4,71% (71 empresas y 996 creatividades); <\/span><b>Belleza e Higiene<\/b><span style=\"font-weight: 400;\">, con el 2,74% (181 marcas y 765 creatividades); y <\/span><b>Equipo de Oficina y Electr\u00f3nica<\/b><span style=\"font-weight: 400;\">, con el 2,64% (153 empresas y 1.110 creatividades).<\/span><\/p>\n<h3><b>BBVA, Filmin y DIA, pisan los pies a ECI<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s de el gran almac\u00e9n espa\u00f1ol, <\/span><b>BBVA <\/b><span style=\"font-weight: 400;\">fue la marca con mayor inversi\u00f3n digital en junio, con el 1,77% sobre el total. Le sigue la plataforma <\/span><b>Filmin<\/b><span style=\"font-weight: 400;\">, con el 1,44%; <\/span><b>DIA<\/b><span style=\"font-weight: 400;\">, con el 1,43%; <\/span><b>Naturgy<\/b><span style=\"font-weight: 400;\">, con el 1,38%; <\/span><b>Repsol<\/b><span style=\"font-weight: 400;\">, con 1,34%; <\/span><b>MSC Cruceros<\/b><span style=\"font-weight: 400;\">, con el 1,28%; y <\/span><b>Mapfre<\/b><span style=\"font-weight: 400;\">, con el 1,09%.\u00a0<\/span><\/p>\n<h3><b>Facebook y YouTube, principales canales<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Por plataforma, Digital fue el canal m\u00e1s escogido el mes pasado, liderando la red social <\/span><b>Facebook,<\/b><span style=\"font-weight: 400;\"> con el 18,75%. Le sigue <\/span><b>YouTube <\/b><span style=\"font-weight: 400;\">(15,96%) y, con distancia, el peri\u00f3dico nacional generalista<\/span><b><i>\u00a0El Pa\u00eds <\/i><\/b><span style=\"font-weight: 400;\">(5,72%). A continuaci\u00f3n, se encuentran tambi\u00e9n m\u00e1s medios, como <\/span><b><i>El Mundo<\/i><\/b><span style=\"font-weight: 400;\"> (3,86%), <\/span><b><i>El Confidencial<\/i><\/b><span style=\"font-weight: 400;\"> (3,23%), <\/span><b><i>Marca <\/i><\/b><span style=\"font-weight: 400;\">(2,59%), <\/span><b><i>La Vanguardia<\/i><\/b><span style=\"font-weight: 400;\"> (2,38%), <\/span><b><i>Telecinco<\/i><\/b><span style=\"font-weight: 400;\"> (2,13%), <\/span><b><i>ABC <\/i><\/b><span style=\"font-weight: 400;\">(1,92%), y <\/span><b><i>El Espa\u00f1ol<\/i><\/b><span style=\"font-weight: 400;\"> (1,72%). <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon, la Comunidad de Madrid y El Corte Ingl\u00e9s, las marcas con mayor inversi\u00f3n publicitaria online durante el mes pasado.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":130946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[175],"class_list":["post-130942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-inversion-publicitaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Distribuci\u00f3n y Restauraci\u00f3n lideran la inversi\u00f3n publicitaria de junio<\/title>\n<meta name=\"description\" content=\"Distribuci\u00f3n y Restauraci\u00f3n, los sectores que m\u00e1s invirtieron en acciones publicitarias durante el mes de junio en Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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