{"id":130941,"date":"2021-07-15T09:32:41","date_gmt":"2021-07-15T07:32:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=130941"},"modified":"2021-07-15T14:35:37","modified_gmt":"2021-07-15T12:35:37","slug":"la-camiseta-de-pau-recauda-para-investigacion-contra-el-cancer","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130941","title":{"rendered":"#LaCamisetadePau recauda 350.000 euros para la investigaci\u00f3n contra el c\u00e1ncer"},"content":{"rendered":"<p><strong>Un a\u00f1o despu\u00e9s de su fallecimiento, el legado humano de Pau Don\u00e9s, vocalista del grupo Jarabe de Palo, ha logrado en apenas un mes un total de 350.000 euros para la investigaci\u00f3n contra el c\u00e1ncer, gracias a la venta de la camiseta dise\u00f1ada por el cantante, con el lema \u2018Vivir es urgente\u2019 y cuya campa\u00f1a ha conseguido las 104 millones de impresiones.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La iniciativa lanzada por el colectivo de publicistas y comunicadores <strong>HELP! Ideas Buenas y Jarabe contra el c\u00e1ncer<\/strong>, que consist\u00eda en la venta de la camiseta dise\u00f1ada por Pau Don\u00e9s con el objetivo de recaudar fondos para la investigaci\u00f3n contra esta enfermedad, ha conseguido<strong> alcanzar, en apenas un mes, 350.000 euros<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado el colectivo, la gran viralidad de la campa\u00f1a, que ha contado con influencers con millones de seguidores, ha permitido un alcance potencial de <strong>104 millones de impresiones<\/strong>, y haber recogido en las primeras 24 horas, cerca de <strong>4.000 menciones del hashtag #LaCamisetadePau y un 6% de tasa de interacci\u00f3n<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HELP! Ideas Buenas ha entregado junto a la fundaci\u00f3n CRIS contra el c\u00e1ncer la primera recaudaci\u00f3n al Vall d\u2019Hebron Instituto de Oncolog\u00eda, integrante del Campus Vall d\u2019Hebron, para impulsar tres l\u00edneas de investigaci\u00f3n sobre el c\u00e1ncer de colon, el de pr\u00f3stata y la imagen en inmunoterapia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa recaudaci\u00f3n de un importe tan elevado en tan solo unas semanas ha sido posible gracias al esfuerzo realizado por todos los partners que han colaborado en el proyecto, y a que hemos sido capaces de dise\u00f1ar, elaborar y trasladar al p\u00fablico, una gran idea de campa\u00f1a\u201d, ha explicado <strong>Bel\u00e9n Solera<\/strong>, directora de servicios al cliente de <strong>HELP!<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cQue Pau, un a\u00f1o despu\u00e9s de su fallecimiento, siga siendo capaz de movilizar a tanta gente entorno a la celebraci\u00f3n de la vida, lo convierte en un caso \u00fanico y en alguien muy importante para la investigaci\u00f3n contra el c\u00e1ncer\u201d, ha afirmado, por su parte, <strong>Jorge Mart\u00ednez<\/strong>, creador junto a <strong>Jose Mar\u00eda Piera<\/strong> de la idea de la iniciativa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEstamos muy agradecidos a todas y todos los que han colaborado en esta iniciativa, y damos las gracias, especialmente, a todas las personas que han comprado la camiseta por su aportaci\u00f3n y por el gran cari\u00f1o que nos han demostrado\u201d, ha destacado <strong>Marc Don\u00e9s<\/strong>, en representaci\u00f3n de la familia.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a, desarrollada por el colectivo de publicistas y comunicadores HELP! Ideas Buenas, ha logrado las 104 millones de impresiones y una tasa de interacci\u00f3n del 6%. <\/p>\n","protected":false},"author":29,"featured_media":130950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-130941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#LaCamisetadePau recauda 350K euros para investigaci\u00f3n del c\u00e1ncer<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a, desarrollada HELP! 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