{"id":130857,"date":"2021-07-14T13:49:44","date_gmt":"2021-07-14T11:49:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=130857"},"modified":"2021-07-14T13:50:17","modified_gmt":"2021-07-14T11:50:17","slug":"mbcs-y-um-desarrollan-la-exposicion-fotografica-urbana-volvemos-para-hofmann","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130857","title":{"rendered":"MBCS y UM desarrollan la exposici\u00f3n fotogr\u00e1fica urbana &#8216;Volvemos\u2019 para Hofmann"},"content":{"rendered":"<p>La muestra fotogr\u00e1fica desarrollada por <strong>Mediabrands Content Studio (MBCS)<\/strong> junto con <strong>UM<\/strong> para <strong>Hofmann<\/strong>, estar\u00e1 integrada dentro de la agenda cultural del <strong>Festival PHotoESPA\u00d1A 2021. <\/strong>Se ha creado con la intenci\u00f3n de generar ilusi\u00f3n y esperanza capturando momentos emocionantes y bellos que vivimos con nuestros seres queridos.<\/p>\n<p><strong>Jon\u00e1s Bel, Marius Scarlat, Irene Cruz, Marta Soul, V\u00edctor Puig, Rebecca Uliczka, Jorge Fuenbuena y Andrea Santolaya<\/strong> son los nombres de los autores de estas im\u00e1genes, desarrolladas para este proceso y que tratan de convertir las calles en un museo al aire libre para todos.<\/p>\n<p><strong>Andrea Vicente, <em>account director<\/em> de UM:<\/strong> \u201cDesde el primer momento nos emocionamos mucho con este proyecto de Hofmann e intentamos buscarle la mejor ventana para llegar, de una forma cualitativa y emocional, a la poblaci\u00f3n.\u201d<\/p>\n<p>Por su parte, <strong>Cristina Medina, <em>brand experience senior<\/em> de MBCS comenta<\/strong>: \u201cHaber contado con la experiencia y conocimiento de PHotoESPA\u00d1A, ha sido pieza clave del proyecto, estamos seguros de que todo aquel que vea las fotos va a sentirse identificado\u201d.<\/p>\n<p>\u201cUn ejemplo perfecto de nuestra visi\u00f3n y el rol en MBCS. Conectar necesidades de negocio con inquietudes y realidades sociales\u201d, explica <strong>Diego Blanco, responsable del \u00e1rea de Entertainment de MBCS.<\/strong><\/p>\n<p><strong>Laida Iparraguire, head of brand and marketing de Hofmann,<\/strong> \u201cla importancia de los momentos es algo muy presente en la filosof\u00eda de la marca. Nos pareci\u00f3 que la mejor forma de celebrar este momento en la sociedad espa\u00f1ola y en el mundo, fuera captur\u00e1ndolo en fotograf\u00edas\u201d.<\/p>\n<p>Algunos de los <em>topics<\/em> de la exposici\u00f3n son <strong>las reuniones con amigos, el amor, el reencuentro con seres queridos tras un largo tiempo\u2026<\/strong><\/p>\n<p>El proyecto adquirir\u00e1 un car\u00e1cter multicanal al lanzar un concurso a trav\u00e9s de Instagram bajo el hashtag #<strong>VolvemosconHofmann<\/strong>, en el que los amantes de la fotograf\u00eda que sigan a Hofmann, tendr\u00e1n la posibilidad de que sus fotograf\u00edas aparezcan junto a las im\u00e1genes de \u2018\u2019Volvemos\u2019\u2019 en un libro editado por la marca. El jurado de fot\u00f3grafos de <strong>PHotoESPA\u00d1A<\/strong> elegir\u00e1 las cuatro mejores fotograf\u00edas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La exposici\u00f3n en soportes de medio exterior visitar\u00e1 ciudades como Madrid, Barcelona, Valencia y Santander desde julio a septiembre de este a\u00f1o<\/p>\n","protected":false},"author":6970,"featured_media":130858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6115],"class_list":["post-130857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-publicidad-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MBCS y UM desarrollan la exposici\u00f3n fotogr\u00e1fica urbana \u2018\u2019Volvemos\u2019\u2019 para 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