{"id":130723,"date":"2021-07-13T10:40:20","date_gmt":"2021-07-13T08:40:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=130723"},"modified":"2021-07-13T14:17:34","modified_gmt":"2021-07-13T12:17:34","slug":"marisa-manzano-directora-general-comercial-de-prisa-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130723","title":{"rendered":"Marisa  Manzano, de Facebook a la direcci\u00f3n general comercial de Prisa Media"},"content":{"rendered":"<p>La incorporaci\u00f3n de Marisa Manzano refuerza la <a href=\"https:\/\/ipmark.com\/prisa-media-nombra-director-general-de-soluciones-digital-y-tecnologia-a-jose-gutierrez\/\">apuesta por la transformaci\u00f3n digital<\/a> que est\u00e1 desarrollando Prisa Media para ofrecer innovadoras soluciones comerciales enmarcadas en los nuevos contenidos y productos digitales en los que trabaja Prisa.<\/p>\n<p>Hasta su incorporaci\u00f3n a Prisa Media, Manzano ha dirigido el \u00e1rea comercial de Facebook en Espa\u00f1a, puesto que ocupaba desde septiembre de 2016. Asimismo, lideraba el proyecto de aceleraci\u00f3n digital a nivel europeo de la compa\u00f1\u00eda, con el objetivo de impulsar las soluciones globales de ecommerce. La nueva ejecutiva de Prisa Media acumula una<strong> amplia experiencia tanto en el \u00e1mbito de la publicidad como en el del marketing digital<\/strong>, terrenos en los que tambi\u00e9n trabaj\u00f3 en compa\u00f1\u00edas como <strong>Microsoft o Disney<\/strong>.<\/p>\n<p>\u00abLa trayectoria de Marisa Manzano y el profundo conocimiento que tiene en este \u00e1mbito nos permitir\u00e1 ofrecer innovadores soluciones y productos, y continuar asentando el modelo de suscripci\u00f3n y el liderazgo de nuestras marcas\u201d, se\u00f1ala\u00a0Carlos N\u00fa\u00f1ez, presidente ejecutivo de Prisa Media.<\/p>\n<p>Para Manzano, \u201cel mundo de los medios de comunicaci\u00f3n est\u00e1 viviendo<strong> un periodo decisivo donde la digitalizaci\u00f3n y el uso de herramientas innovadoras<\/strong> nos abre un nuevo camino lleno de posibilidades y PRISA est\u00e1 posicionado para liderar ese camino. Estoy tremendamente ilusionada de formar parte de este nuevo proyecto\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prisa Media ficha a Marisa Manzano, la hasta ahora directora comercial de Facebook en Espa\u00f1a. <\/p>\n","protected":false},"author":14,"featured_media":130726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-130723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marisa Manzano, de Facebook a la direcci\u00f3n general comercial de Prisa Media - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Marisa Manzano abandona Facebook para incorporarse a Prisa Media como directora general comercial de la compa\u00f1\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=130723\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marisa Manzano, de Facebook a la direcci\u00f3n general comercial de Prisa Media - 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