{"id":130614,"date":"2021-07-12T14:07:19","date_gmt":"2021-07-12T12:07:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=130614"},"modified":"2021-07-12T14:07:19","modified_gmt":"2021-07-12T12:07:19","slug":"la-casa-de-apuestas-betway-se-reposiciona-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130614","title":{"rendered":"La casa de apuestas Betway se reposiciona en Espa\u00f1a"},"content":{"rendered":"<p>La casa de apuestas <strong>Betway<\/strong> se reposiciona en Espa\u00f1a con su nueva campa\u00f1a, de la mano de <strong>El Ruso de Rocky<\/strong>: <strong>\u2018\u2019Tu instinto juega en otra liga\u2019\u2019.<\/strong><\/p>\n<p><strong>Lucas Paulino, socio fundador y director creativo ejecutivo del Ruso de Rocky:<\/strong> \u201cPara el apostador, el instinto es tan importante como respirar. Pero tener instinto para las apuestas deportivas no garantiza tener instinto para cualquier otro aspecto de la vida, y ah\u00ed es donde hemos encontrado un \u00e1ngulo de humor que hace la campa\u00f1a muy relevante para el mercado espa\u00f1ol\u201d, comenta sobre la capacidad intuitiva del apostador.<\/p>\n<p>La campa\u00f1a, con un toque humor\u00edstico, busca <strong>conectar con el consumidor<\/strong> y hacer que la pieza resulte notoria en un entorno tan competitivo como el de las apuestas. Se emitir\u00e1n dos spots de TV como primera parte del lanzamiento <strong>(\u2018\u2019Oso\u2019\u2019 y \u2018\u2019Pareja\u2019\u2019)<\/strong>, adem\u00e1s de contenido digital hasta el mes de septiembre.<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-130614-1\" width=\"800\" height=\"450\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/BETWAY_Oso_20s_TV-1.mp4?_=1\" \/><a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/BETWAY_Oso_20s_TV-1.mp4\">https:\/\/ipmark.com\/wp-content\/uploads\/BETWAY_Oso_20s_TV-1.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Se trata de la primera colaboraci\u00f3n de Betway con la agencia independiente, seleccionada tras un concurso convocado por la casa de apuestas. <\/p>\n","protected":false},"author":6970,"featured_media":130615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6416,6063],"class_list":["post-130614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-betway","tag-campana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018\u2019Tu instinto juega en otra liga\u2019\u2019, lo nuevo de El Ruso de Rocky para Betway<\/title>\n<meta name=\"description\" content=\"Se trata de la primera colaboraci\u00f3n de Betway con la agencia independiente, seleccionada tras un concurso de agencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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