{"id":130584,"date":"2021-07-09T14:50:44","date_gmt":"2021-07-09T12:50:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=130584"},"modified":"2021-07-09T14:50:44","modified_gmt":"2021-07-09T12:50:44","slug":"more-than-la-nueva-plataforma-de-marca-del-fc-barcelona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130584","title":{"rendered":"&#8216;More than&#8217;, la nueva plataforma de marca del FC Barcelona"},"content":{"rendered":"<p><strong>\u2018M\u00e9s que un club\u2019<\/strong> ha sido el lema por excelencia del FB Barcelona; el que el club siempre ha utilizado para representar a sus deportistas y a todo el equipo t\u00e9cnico que forma el Bar\u00e7a.<\/p>\n<p>Ahora, la nueva plataforma<strong>, \u2018More than&#8217;<\/strong>, reivindica al FC Barcelona como una entidad con un car\u00e1cter universal, abierta, y que transciende momentos y personas concretos, gracias a su historia de persistencia, superaci\u00f3n y de sana ambici\u00f3n.<\/p>\n<p>Adem\u00e1s, se ha creado<strong> un himno ad hoc<\/strong> en el que se combina el catal\u00e1n, el castellano y el ingl\u00e9s, como s\u00edmbolo del deseo del club de servir de punto de encuentro, invitando a la afici\u00f3n de todo el mundo.<\/p>\n<p>El lanzamiento ha supuesto un repaso por el pasado y presente del club catal\u00e1n, poniendo en <strong>valor los aspectos que mejor le definen, dentro y fuera del terreno de juego: <\/strong><\/p>\n<ul>\n<li>\u00abM\u00e1s que 11 jugadores, porque creemos firmemente en el cambio social\u00bb.<\/li>\n<li>\u00abM\u00e1s que ganar o perder, porque nosotros hemos inventado nuestro propio estilo de juego\u201d.<\/li>\n<li>\u00abM\u00e1s que g\u00e9nero, porque apostamos por el deporte femenino desde 1970\u00bb.<\/li>\n<li>\u2018\u2019M\u00e1s que gol, porque somos m\u00e1s que un equipo de futbol puesto que competimos al m\u00e1ximo nivel en b\u00e1squet, handbol, hockey patines y futbol sala\u201d<\/li>\n<li>\u00abM\u00e1s que el talento, porque La Masia es una escuela de vida que educa a las personas a trav\u00e9s del deporte\u00bb.<\/li>\n<li>\u00abM\u00e1s que magia, porque somos un referente en la innovaci\u00f3n y el conocimiento deportivo\u00bb.<\/li>\n<li>\u00abM\u00e1s que palabras, porque los valores como la humildad, la ambici\u00f3n, el esfuerzo, el trabajo en equipo y el respeto en nuestro juego son tan importantes como conseguir la victoria\u00bb.<\/li>\n<\/ul>\n<p>La nueva plataforma acoger\u00e1 acciones e iniciativas durante la siguiente temporada d\u00f3nde la marca pasar\u00e1 <strong>del <em>storytelling a<\/em>l <em>storydoing.\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El club se reafirma en su singularidad y aquellos elementos que lo han convertido en una entidad \u00fanica en sus m\u00e1s de 120 a\u00f1os de historia.<\/p>\n","protected":false},"author":6970,"featured_media":130588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[6120,6282],"class_list":["post-130584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fc-barcelona","tag-plataforma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nueva plataforma de marca del FC BARCELONA: \u2018MORE THAN\u2019<\/title>\n<meta name=\"description\" content=\"El FC Barcelona se reafirma en su singularidad y aquellos elementos que lo han convertido en una entidad \u00fanica en sus m\u00e1s de 120 a\u00f1os de historia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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