{"id":130573,"date":"2021-07-09T14:25:29","date_gmt":"2021-07-09T12:25:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=130573"},"modified":"2021-07-09T14:25:29","modified_gmt":"2021-07-09T12:25:29","slug":"juegos-olimpicos-mas-digitales-enfrentan-caida-share-atlanta-1996","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130573","title":{"rendered":"Los Juegos Ol\u00edmpicos m\u00e1s digitales se enfrentan a una (probable) ca\u00edda de share"},"content":{"rendered":"

La crisis sanitaria oblig\u00f3 a cancelar los Juegos Ol\u00edmpicos de Tokio 2020. Un a\u00f1o despu\u00e9s, se celebrar\u00e1n entre los d\u00edas 23 de julio y 8 de agosto. RTVE y Eurosport emitir\u00e1n 400 horas en abierto de la versi\u00f3n m\u00e1s digital que ha habido nunca de este evento.<\/p>\n

Descenso continuado del\u00a0share<\/em><\/h3>\n

El seguimiento de los\u00a0Juegos Ol\u00edmpicos<\/strong> <\/a>ha descendido en 33 puntos desde Barcelona ’92, donde logr\u00f3 un\u00a052,1% de\u00a0share<\/em>.\u00a0<\/strong>Desde Pek\u00edn 2008 comenzaron sus emisiones en\u00a0Teledeporte<\/strong> y el\u00a0share<\/em> logr\u00f3 un 29,4%. En las \u00faltimas olimpiadas, hubo un descenso de 10 puntos, qued\u00e1ndose en un 19,1%.<\/p>\n

A pesar de ello, un evento deportivo de tal envergadura atrae subidas de audiencia a los canales donde se emiten<\/strong>, increment\u00e1ndolo con respecto al mismo periodo del a\u00f1o anterior. Por ejemplo, en\u00a0R\u00edo 2016<\/strong>, el hubo una subida del\u00a0share<\/em> de un 6,8%.<\/p>\n

Ante esta situaci\u00f3n nace la pregunta:\u00a0\u00bfC\u00f3mo ir\u00e1n los \u00edndices de audiencia en TV en una situaci\u00f3n en la que no se ha salido del todo del covid-19?\u00a0<\/strong>Tras analizar los datos de agosto de 2020, los mayores de 64 a\u00f1os aumentaron en\u00a021 minutos el tiempo a ver televisi\u00f3n<\/strong>. Esto supuso el m\u00e1ximo de minutos en TV de los \u00faltimos 17 agostos.<\/p>\n

Baloncesto y tenis, deportes estrella<\/h3>\n

Por sexos, la audiencia est\u00e1 m\u00e1s masculinizada, abarcando a lo largo de los a\u00f1os un constante 58% para los hombres, y un 42% para las mujeres. El seguimiento por edades desciende en los j\u00f3venes y crece en los mayores, quienes han crecido con gran expectaci\u00f3n por este evento. En los \u00faltimos juegos, el\u00a0grupo etario de 45 a 64 a\u00f1os conformaba un 40,7%<\/strong>.<\/p>\n

Las ceremonias inaugurales y el baloncesto son los eventos m\u00e1s seguidos en los \u00faltimos cuatro\u00a0Juegos Ol\u00edmpicos.\u00a0<\/strong>Por g\u00e9nero, los hombres ven m\u00e1s el baloncesto, el tenis y atletismo, mientras que las mujeres prefieren el baloncesto y las ceremonias de apertura.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

El seguimiento de los JJ. OO. por televisi\u00f3n ha descendido 33 puntos desde Barcelona\u201992. Tras su cancelaci\u00f3n ante la crisis sanitaria, las Olimpiadas m\u00e1s digitales calientan motores. GECA ha analizado la evoluci\u00f3n de las audiencias ol\u00edmpicas desde Barcelona 92. <\/p>\n","protected":false},"author":6924,"featured_media":130574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-130573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"\nLos Juegos Ol\u00edmpicos m\u00e1s digitales se enfrentan a una ca\u00edda de share desde Atlanta 96<\/title>\n<meta name=\"description\" content=\"Tras su cancelaci\u00f3n ante la crisis sanitaria, RTVE y Eurosport arrancan motores para emitir en abierto los Juegos Ol\u00edmpicos de Tokio 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=130573\" \/>\n<meta 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