{"id":130550,"date":"2021-07-09T11:51:59","date_gmt":"2021-07-09T09:51:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=130550"},"modified":"2021-07-09T14:05:14","modified_gmt":"2021-07-09T12:05:14","slug":"moritz-presenta-su-primera-lager-100-malta-con-hristo-stoichkov","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130550","title":{"rendered":"Moritz presenta su primera lager 100% malta con Hristo Stoichkov"},"content":{"rendered":"<p><b>Moritz, cervecera nacida en 1856 en Barcelona, ha lanzado la campa\u00f1a publicitaria de su producto Mortiz 7, la primera lager 100% malta de la marca, con la que quieren dar a conocer la cerveza catalana. Para ello, cuentan con el emblem\u00e1tico jugador del FC Barcelona, Hristo Stoichkov.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el concepto<\/span><b> \u2018Que no te lo cuenten<\/b><span style=\"font-weight: 400;\">\u2019, la campa\u00f1a 360\u00ba busca dar una explicaci\u00f3n del nombre de la cerveza. En clave de humor, el spot narra diferentes leyendas acerca del origen del Moritz 7, respondiendo a preguntas del tipo \u00bfpor el n\u00famero de maestros cerveceros que trabajan en ella?, \u00bfO quiz\u00e1s por culpa de Hristo Stoichkov como maestro cervecero del tanque 8 con su explosivo car\u00e1cter?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La acci\u00f3n, que fue rodada entre Barcelona y Miami, apostar\u00e1 por la difusi\u00f3n multicanal, con spots de 10\u201d, 20\u201d y 30\u201d en <strong>televisi\u00f3n, mupis de exterior y m\u00faltiples piezas digitales, respectivamente.<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-130552\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/990x250_Moritz_Hristo_cat.gif\" alt=\"\" width=\"990\" height=\"250\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>DDB<\/strong>, agencia creativa responsable de la campa\u00f1a, destaca el gran recorrido de la idea e ir\u00e1 generando nuevos contenidos en los pr\u00f3ximos meses para seguir trabajando en el<strong> posicionamiento de Moritz 7.<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"MORITZ 7 - Que no te la cuenten\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Py8U0QJDpuA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DDB, responsable de la campa\u00f1a, ir\u00e1 generando m\u00e1s contenido en los pr\u00f3ximos meses para seguir trabajando en el posicionamiento de Moritz 7.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":130551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-130550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moritz presenta su primera lager 100% malta con Hristo Stoichkov<\/title>\n<meta name=\"description\" content=\"La cervecera catalana Moritz presenta su primera lager 100% malta, Mortiz 7, con el ex jugador del FC Barcelona, Hristo Stoichkov.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=130550\" \/>\n<meta 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