{"id":130506,"date":"2021-07-09T11:18:30","date_gmt":"2021-07-09T09:18:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=130506"},"modified":"2021-07-09T11:19:00","modified_gmt":"2021-07-09T09:19:00","slug":"dentsu-refuerza-liderazgo-cuarto-ano-consecutivo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130506","title":{"rendered":"Dentsu refuerza su liderazgo por cuarto a\u00f1o consecutivo"},"content":{"rendered":"<p>Seg\u00fan el \u00faltimo informe anual cuantitativo RECMA 2020,\u00a0<strong>Dentsu refuerza su primera posici\u00f3n en el mercado<\/strong> y aumenta su diferencia con el resto de grupos, abarcando el 29,8% de la cuota de mercado. Estos datos casi doblan al obtenido por el resto de grupos, la mayor ventaja registrada en los \u00faltimos a\u00f1os.<\/p>\n<p>La agencia de medios suma cuatro a\u00f1os consecutivos liderando el <em>ranking<\/em>. Por agencias, el informe destaca el liderazgo de\u00a0<strong>Carat,<\/strong> tanto en la parte cualitativa como en la cuantitativa, con un 12,1% de cuota de mercado, mientras que\u00a0<strong>Ymedia Wink<\/strong> se encuentra en segunda posici\u00f3n compartida con un 11%.<\/p>\n<p>\u00abMantener el liderazgo en un a\u00f1o como este demuestra que la constancia, la actitud y el talento deben seguir siendo claves en nuestro negocio\u00bb, comenta\u00a0<strong>Andr\u00e9 Andrade<\/strong>, CEO de <strong>Dentsu Iberia &amp; SSA<\/strong>. \u00abLa situaci\u00f3n ha retado a las organizaciones y a todo el mundo. Nosotros hemos aprovechado para acelerar nuestra oferta de servicios enfocados a la digitalizaci\u00f3n, <a href=\"https:\/\/ipmark.com\/compradores-online-en-europa-expectativas-2021\/\">ya que se ha acelerado a un ritmo demoledor<\/a> y esta apuesta ha dado sus frutos con la confianza de los clientes\u00bb.<\/p>\n<p>\u00abConsolidar nuestro liderazgo s\u00f3lo se consigue contando con una estructura fuerte y vers\u00e1til, con un equipo comprometido y ofreciendo una propuesta de valor \u00fanica\u00bb, explica\u00a0<strong>Jaime L\u00f3pez-Francos<\/strong>, presidente de <strong>Dentsu Media<\/strong>. \u00abTener una cuota cercana al 30% del mercado espa\u00f1ol refleja la confianza que depositan las grandes marcas en nuestro trabajo. Es una motivaci\u00f3n extra para seguir esforz\u00e1ndonos y para continuar en lo alto muchos m\u00e1s a\u00f1os\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el informe RECMA 2020, Dentsu refuerza su primera posici\u00f3n en el mercado espa\u00f1ol de las agencias de medios. <\/p>\n","protected":false},"author":6924,"featured_media":130519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-130506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dentsu refuerza su liderazgo por cuarto a\u00f1o consecutivo<\/title>\n<meta name=\"description\" content=\"Seg\u00fan el informe RECMA 2020, Dentsu 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