{"id":130377,"date":"2021-07-08T14:08:58","date_gmt":"2021-07-08T12:08:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=130377"},"modified":"2021-07-08T16:50:27","modified_gmt":"2021-07-08T14:50:27","slug":"ultima-campana-dhl-remarca-importancia-ecommerce","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130377","title":{"rendered":"La \u00faltima campa\u00f1a de DHL remarca la importancia del ecommerce"},"content":{"rendered":"<p>La compa\u00f1\u00eda de log\u00edstica y transporte <strong>DHL<\/strong>, ha lanzado una campa\u00f1a de marca global para reforzar su presencia en\u00a0comercio electr\u00f3nico. La compa\u00f1\u00eda proporciona una entrega fiable en la <a href=\"https:\/\/ipmark.com\/estudio-anual-ecommerce-2021-iab-spain-elogia\/\">industria creciente del\u00a0<em>ecommerce<\/em><\/a>, adem\u00e1s de asesorar a las empresas acerca de c\u00f3mo recabar el mayor \u00e9xito posible con su negocio\u00a0<em>online<\/em>.<\/p>\n<p>Esta tendencia de compra se ha disparado con la pandemia, y todas las empresas de cualquier tama\u00f1o deben adaptarse y hacer frente a la creciente demanda impulsada por la tecnolog\u00eda digital.\u00a0<strong>DHL<\/strong> cuenta ya con a\u00f1os de experiencia en <em>ecommerce <\/em>y procesos log\u00edsticos asociados, y \u00abayudar\u00e1 a sus clientes a seguir el ritmo de los <em>clics<\/em>\u00ab.<\/p>\n<h3>Lo digital est\u00e1 de moda<\/h3>\n<p>La campa\u00f1a incluye un anuncio de televisi\u00f3n que atrae la atenci\u00f3n mediante el empleo de t\u00e9cnicas de medios mixtos, creando una intriga visual que adem\u00e1s se combina con la voz en\u00a0<em>off<\/em> de\u00a0<strong>Tom Hollander<\/strong>, actor reconocido por la saga\u00a0<strong>Piratas del Caribe<\/strong>. En \u00e9l se explica c\u00f3mo el comercio electr\u00f3nico ha crecido con mucha rapidez en los \u00faltimos a\u00f1os y c\u00f3mo las compras\u00a0<em>online<\/em> ya forman parte de nuestro d\u00eda a d\u00eda.<\/p>\n<p>Adem\u00e1s del anuncio en televisi\u00f3n, la campa\u00f1a\u00a0<strong>se emitir\u00e1 en m\u00e1s de 30 pa\u00edses a trav\u00e9s de canales digitales<\/strong>, tanto en forma de\u00a0<em>banners<\/em> y v\u00eddeos digitales como de anuncios impresos. La agencia <strong>180Amsterdam<\/strong> ha desarrollado el concepto creativo.<\/p>\n<p><iframe loading=\"lazy\" title=\"DHL E-Commerce Campaign | Keep up with the clicks\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/BOQcZXK2Tw0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Adem\u00e1s,\u00a0<strong>DHL<\/strong> ha analizado el comercio electr\u00f3nico en su libro blanco:\u00a0<strong>\u00abDHL Express: La gu\u00eda definitiva del\u00a0<em>ecommerce<\/em> B2B<\/strong>.\u00a0<strong>Lo tradicional se acab\u00f3. Lo digital est\u00e1 de moda\u00bb<\/strong>, donde tambi\u00e9n se detallan las ventajas y oportunidades de un sector en crecimiento para las ventas B2B.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de transporte DHL ha lanzado una campa\u00f1a que ser\u00e1 distribuida en 30 pa\u00edses para reforzar su presencia en ecommerce. <\/p>\n","protected":false},"author":6924,"featured_media":130378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2154],"class_list":["post-130377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La \u00faltima campa\u00f1a de DHL remarca la importancia del ecommerce<\/title>\n<meta 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