{"id":130361,"date":"2021-07-07T11:58:30","date_gmt":"2021-07-07T09:58:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=130361"},"modified":"2021-07-07T11:58:30","modified_gmt":"2021-07-07T09:58:30","slug":"conde-nast-espana-renueva-exclusividad-con-teads-para-la-monetizacion-de-sus-contenidos-web","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130361","title":{"rendered":"Cond\u00e9 Nast Espa\u00f1a renueva exclusividad con Teads para la monetizaci\u00f3n de sus contenidos web"},"content":{"rendered":"<p>Las marcas del grupo en Espa\u00f1a integrar\u00e1n la tecnolog\u00eda de Teads para comercializar formatos publicitarios outstream en sus cabeceras, a trav\u00e9s de su propio equipo comercial o el de Teads. El equipo de Cond\u00e9 Nast en Espa\u00f1a contar\u00e1 tambi\u00e9n con <strong><em>Teads for Publishers<\/em><\/strong>, el <strong>SSP<\/strong> <strong>de Teads<\/strong> (Supply Side Platform) que ayudar\u00e1 a impulsar sus ingresos publicitarios v\u00eda compraventa program\u00e1tica, hacer uso de sus soluciones de data o de modelos avanzados de compra gracias a la IA de <a href=\"https:\/\/ipmark.com\/media-for-good-pablo-galiana-teads\/\">Teads<\/a>.<\/p>\n<p>Las cabeceras del grupo Cond\u00e9 Nast incluidas en este acuerdo conforman un amplio abanico de marcas Premium como <strong>RevistaAD.es, Glamour.es, RevistaGQ.com, RevistaVanityFair.es, Vogue.es y Traveler.es<\/strong>, tanto en su versi\u00f3n desktop como web mobile, que alcanzan una audiencia mensual de m\u00e1s de 7,7 millones de usuarios en Espa\u00f1a seg\u00fan comScore*<\/p>\n<p><strong>Alberto Garc\u00eda<\/strong>, p<strong>ublisher director de Teads<\/strong>, \u201cEstrechamos lazos gracias al uso de nuestra tecnolog\u00eda con grupos editoriales tan prestigiosos como Cond\u00e9 Nast, que nos ayudan a complementar nuestra oferta de espacios publicitarios en contenidos de la mayor calidad en torno a estilos de vida, entretenimiento, moda y belleza\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teads, plataforma global de medios, ha anunciado la renovaci\u00f3n de su acuerdo de exclusividad con el grupo editorial Cond\u00e9 Nast en Espa\u00f1a para la monetizaci\u00f3n de sus contenidos web en las cabeceras digitales del grupo en este mercado.<\/p>\n","protected":false},"author":14,"featured_media":130363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76],"class_list":["post-130361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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