{"id":130240,"date":"2021-07-06T13:36:18","date_gmt":"2021-07-06T11:36:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=130240"},"modified":"2021-07-06T13:36:18","modified_gmt":"2021-07-06T11:36:18","slug":"renault-incorpora-chat-conversacional-promocionar-gama-e-tech","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130240","title":{"rendered":"Renault incorpora un chat conversacional para promocionar su gama e-Tech"},"content":{"rendered":"<p><strong>Renault\u00a0<\/strong>ha incorporado el formato de\u00a0<em>chat<\/em> en su estrategia digital para lanzar su nuevo modelo\u00a0<strong>Renault Clio e-Tech H\u00edbrido<\/strong>, para contar de una manera muy simple y atractiva sus beneficios. Esto ha sido posible gracias al trabajo junto a\u00a0<strong>OMD<\/strong> y <strong>iKreate<\/strong>, representante de\u00a0<strong>JustPremium\u00a0<\/strong>en Espa\u00f1a.<\/p>\n<p>El\u00a0<strong>Skin Chat Conversacional\u00a0<\/strong>se trata de un formato original e inmersivo que logra captar la atenci\u00f3n y aumentar el <em>engagement\u00a0<\/em>al crear una experiencia dentro del anuncio que brinda mayor valor a los usuarios y permite a las marcas aprender de ellos.<\/p>\n<p>La introducci\u00f3n de este chat en la planificaci\u00f3n digital es tan simple como\u00a0<strong>aprovechar los activos de la marca existentes<\/strong> (v\u00eddeos, im\u00e1genes y detalles de producto), y combinarlos en un di\u00e1logo participativo para involucrar a la audiencia y dejar una impresi\u00f3n duradera en ella.<\/p>\n<p>\u00abLa campa\u00f1a ha sido efectiva tanto en\u00a0<em>engagement<\/em> como para conocer cu\u00e1les son los conocimeintos que tienen los usuarios acerca de los beneficios y caracter\u00edsticas del nuevo modelo. Gracias a los\u00a0<em>insights<\/em> obtenidos podremos enfocar las pr\u00f3ximas comunicaciones a fortalecer y responder las consultas de los usuarios\u00bb, afirman desde la agencia.<\/p>\n<p>\u00abEl formato les ha servido para conectar de una forma muy cercana con la audiencia. La interacci\u00f3n del\u00a0<em>chat conversacional<\/em> le proporciona informaci\u00f3n personalizada dentro del anuncio y, al mismo tiempo, es una forma innovadora pero natural de involucrarla\u00bb, comenta\u00a0<strong>Carmen Aparicio<\/strong>,\u00a0<em>VP business development<\/em> de\u00a0<strong>JustPremium<\/strong> en Espa\u00f1a y cofundadora de <strong>iKreate<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Renault ha apostado por un formato inmersivo con su skin chat conversacional para aumentar el engagement del producto. <\/p>\n","protected":false},"author":6924,"featured_media":130241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6073,2679],"class_list":["post-130240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-publicidad-programatica","tag-renault"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renault incorpora un chat conversacional para promocionar su gama e-Tech<\/title>\n<meta name=\"description\" content=\"Renault ha apostado por un formato inmersivo con su skin chat conversacional para aumentar el engagement del producto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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