{"id":130175,"date":"2021-07-05T14:05:33","date_gmt":"2021-07-05T12:05:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=130175"},"modified":"2021-07-05T15:22:14","modified_gmt":"2021-07-05T13:22:14","slug":"taboola-empieza-a-cotizar-en-nasdaq","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130175","title":{"rendered":"Taboola empieza a cotizar en Nasdaq"},"content":{"rendered":"

La empresa especializada en publicidad nativa, Taboola, comienza su aventura en bolsa, en Nasdaq, bajo el s\u00edmbolo burs\u00e1til \u2018TBLA<\/a>\u2019. La compa\u00f1\u00eda se une a la segunda bolsa de valores electr\u00f3nica automatizada m\u00e1s grande de Estados Unidos, en un momento en el que la inversi\u00f3n en publicidad digital en la web abierta representa m\u00e1s de 600 millones de d\u00f3lares anuales.<\/b><\/p>\n

Este mercado, que se encuentra muy fragmentado, tradicionalmente se ha basado en formatos publicitarios como los banners. La empresa Taboola se enmarca de manera \u00fanica en este sector, debido a que su plataforma proporciona contenidos recomendados de forma nativa, tanto editoriales como patrocinados, en <\/span>m\u00e1s de 9.000 soportes digitales premium de todo el mundo, as\u00ed como con 13.000 anunciantes directos.<\/b><\/p>\n

Buen posicionamiento<\/b><\/h3>\n

Estos acuerdos, con editoriales, patrocinadores y anunciantes, posicionan bien a la empresa en el actual entorno din\u00e1mico de privacidad. As\u00ed pues, la salida de Taboola a bolsa, se produce despu\u00e9s de varios anuncios recientes de la empresa relativos a sus ingresos, cambio directivos y nuevos acuerdos.<\/span><\/p>\n

    \n
  • Ingresos y beneficios del primer trimestre: <\/span>Taboola registr\u00f3 unos ingresos de 303 millones de d\u00f3lares<\/b> y unos beneficios netos de 18,6 millones de d\u00f3lares en el primer trimestre de 2021, superando as\u00ed sus estimaciones iniciales, lo que ha aumentado sus expectativas para todo el a\u00f1o.<\/span><\/li>\n
  • Junta Directiva ampliada: <\/span>Deirdre Bigley y Lynda Clarizio<\/b>, dos veteranas de la industria publicitaria y editorial, se unieron a la Junta Directiva de Taboola en abril de 2021. Taboola tambi\u00e9n anunci\u00f3 recientemente la incorporaci\u00f3n a \u00e9sta de<\/span> Gilad Shany, CEO de ION.<\/b>\u00a0<\/span><\/li>\n
  • Acuerdos: En lo que llevamos de 2021 se han anunciado nuevos acuerdos o ampliaciones de los ya existentes con algunos de los principales soportes del mundo, como <\/span>BBC Global News, Reach PLC, Sankei, Sinclair Broadcast Group, Dennis Publishing, Globes, Ynet y Are Media.<\/b><\/li>\n
  • Inversi\u00f3n en crecimiento<\/b>, innovaci\u00f3n de producto y desarrollo para los partners:<\/span><\/li>\n<\/ul>\n

    Como parte de sus iniciativas para soportes, <\/span>Taboola tambi\u00e9n lanz\u00f3 varias innovaciones de producto.<\/b> Por un lado, mejoras significativas en la herramienta <\/span>Taboola Newsroom<\/b> que permiten a los soportes impulsar suscripciones utilizando inteligencia artificial avanzada y los insights de Taboola, provenientes de su exclusiva data sobre lectura en la web abierta. Tambi\u00e9n se anunci\u00f3 <\/span>Taboola Stories, <\/b>una nueva forma con la que los soportes pueden interactuar con sus lectores a trav\u00e9s del cautivador y familiar formato \u00abstories\u00bb que tanto les gusta a los usuarios en las redes sociales y que resulta tan efectivo para el e-Commerce.<\/span><\/p>\n

    En palabras de <\/span>Adam Singolda, CEO y Fundador de Taboola<\/b>, \u201choy hemos logrado un hito importante para Taboola con el que hemos consolidado nuestro compromiso de impulsar las recomendaciones y ser un campe\u00f3n para la web abierta.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Bajo el s\u00edmbolo burs\u00e1til \u2018TBLA\u2019, la empresa de publicidad nativa se une a la segunda bolsa de valores electr\u00f3nica automatizada m\u00e1s grande de Estados Unidos.<\/p>\n","protected":false},"author":30,"featured_media":130183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[819],"class_list":["post-130175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-publicidad-nativa"],"acf":[],"yoast_head":"\nTaboola empieza a cotizar en Nasdaq<\/title>\n<meta name=\"description\" content=\"La empresa especializada en publicidad nativa,Taboola, empieza a cotizar en Nasdaq, bajo el s\u00edmbolo burs\u00e1til \u2018TBLA\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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