{"id":130153,"date":"2021-07-05T13:30:53","date_gmt":"2021-07-05T11:30:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=130153"},"modified":"2021-07-05T15:17:47","modified_gmt":"2021-07-05T13:17:47","slug":"mut-crea-y-produce-el-mayor-stand-del-mobile-world-congress-2021","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=130153","title":{"rendered":"Mut crea y produce el mayor stand del Mobile World Congress 2021"},"content":{"rendered":"

La agencia espa\u00f1ola Mut ha sido la responsable de la creaci\u00f3n y producci\u00f3n del mayor stand del Mobile World Congress 2021 (MWC21) para la estadounidense TelcoDR que ha contado un espacio de 6.000 metros cuadrados, tradicionalmente reservados por Ericsson<\/a>. La nube p\u00fablica (Cloud City), protagonista del mayor rinc\u00f3n del evento, celebrado del 28 de junio al 1 de julio, en Barcelona.\u00a0<\/b><\/p>\n

Por primera vez, una empresa espa\u00f1ola<\/strong> ha sido responsable de la instalaci\u00f3n y todo el proceso del mayor expositor, desde la conceptualizaci\u00f3n de la idea hasta el \u00faltimo remache, pasando por el servicio de catering, o la gesti\u00f3n de protocolos COVID, a los espectaculares eventos musicales previstos. Este stand ha contado con 24 salas de reuniones y una pantalla de gran formato de m\u00e1s de 50 metros cuadrados<\/strong> para dar la bienvenida a los asistentes al \u00e1rea Cloud City.<\/span><\/p>\n

\"\"<\/p>\n

Este stand cuenta con suelo de madera laminada, en lugar de la moqueta, un techo flotante de 24 toneladas, paneles de vidrio de seis metros de alto, entre otros. Desde noviembre de 2020, la agencia afincada en Barcelona, MUT, empez\u00f3 a trabajar con TelcoDR, con un espacio de apenas 400 metros cuadrados, que pas\u00f3 a ser 6.000 metros cuadrados en marzo de 2021<\/strong>. Un trabajo de contrarreloj en el que han participado 15 personas y se han involucrado a 100 proveedores, fabricantes y empresas colaboradoras, en su mayor\u00eda locales y nacionales.<\/span><\/p>\n

Una vez finalizado el MWC, los distintos elementos que puedan ser aprovechados del stand (jardiner\u00eda, materiales, mobiliario, etc.) han sido donados a distintas escuelas y ONGs.<\/strong><\/span><\/p>\n

Aspecto de ciudad<\/b><\/h3>\n

TelcoDR quiere convertir su stand en el epicentro de la conversaci\u00f3n sobre nube p\u00fablica durante el congreso en Barcelona. La fundadora, Danielle Royston<\/strong>, ha ido publicando en sus redes sociales en avance de la instalaci\u00f3n. \u201cPara nosotros es importante que Cloud City tenga el aspecto de una ciudad<\/strong>, para lo que tenemos espacios exteriores (o espacios abiertos) y espacios interiores (o espacios cerrados). En estos es donde se trabaja, donde compras, donde celebras reuniones\u2026 y esta \u00e1rea se ha provisto de estaciones de trabajo y espacios donde los distintos expositores a los que hemos invitado pueden hacer demostraciones de sus soluciones a los asistentes\u201d, ha indicado.<\/span><\/p>\n

M\u00e1s de 100 robots para asistentes virtuales<\/h3>\n

En el interior, se ha dedicado al aprendizaje y a la evangelizaci\u00f3n alrededor de la nube p\u00fablica. Y ha contado con zona de restauraci\u00f3n, escenario para conciertos, con figuras nacionales e internacionales, y un estudio de TV (TheCUBE),<\/strong> junto con un escenario h\u00edbrido. 100 robots han estado acompa\u00f1ado y guiando a los visitantes virtuales. Junto a ello, un estricto protocolo COVID con controles de seguridad y protecci\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Por primera vez, una agencia espa\u00f1ola ha sido responsable de todo el proceso del mayor expositor del MWC. Un equipo de 15 personas, junto a 100 proveedores, fabricantes y empresas colaboradoras, en su mayor\u00eda locales y nacionales, han dado forma al espacio, en menos de tres meses.<\/p>\n","protected":false},"author":30,"featured_media":130164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[6406],"class_list":["post-130153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-mwc21"],"acf":[],"yoast_head":"\nMut crea y produce el mayor stand del Mobile World Congress 2021<\/title>\n<meta name=\"description\" content=\"Mut crea y produce el mayor stand del Mobile World Congress 2021. 6.000 metros cuadrados para la estadounidense TelcoDR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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