{"id":129949,"date":"2021-07-01T12:32:10","date_gmt":"2021-07-01T10:32:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=129949"},"modified":"2021-07-01T13:07:24","modified_gmt":"2021-07-01T11:07:24","slug":"ogilvy-lanza-untrending-topics-para-dar-visibilidad-a-temas-sociales-en-twitter","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=129949","title":{"rendered":"Ogilvy lanza Untrending Topics para dar visibilidad a temas sociales en Twitter"},"content":{"rendered":"<p><b>La agencia Ogilvy, junto a la ONG Ayuda en Acci\u00f3n, ha lanzado el proyecto Untrending Topics, con el objetivo de dar visibilidad aquellas situaciones sociales con menos voz en redes sociales, como la migraci\u00f3n Y, en este caso, poder aparecer en el ranking de trending topics de Twitter.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En lo que llevamos de a\u00f1o, <\/span><b>menos del 1% de los trending topics en Espa\u00f1a han estado relacionados con el problema migratorio<\/b><span style=\"font-weight: 400;\">, frente a otros temas de menor relevancia social. La agencia y la ONG han elegido el 1 de julio para lanzar esta campa\u00f1a social coincidiendo con la operaci\u00f3n salida, donde t\u00e9rminos como playa, vacaciones o atascos tendr\u00e1n mayor cabida en esta red social que temas sociales. En paralelo a ello, estos mensajes convivir\u00e1n con mensajes del tipo <\/span><i><span style=\"font-weight: 400;\">\u201cLa \u2018operaci\u00f3n salida\u2019 es muy diferente dependiendo del lugar del mundo donde la vivas\u201d.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">La periodista y escritora <\/span><b>Rosa Montero <\/b><span style=\"font-weight: 400;\">dio el pistoletazo de salida en la madrugada al 1 de julio con el mensaje <\/span><i><span style=\"font-weight: 400;\">\u201cQu\u00e9 bien que los temas que m\u00e1s necesitan que hablemos de ellos hoy vayan a ser un poco m\u00e1s visibles. Hoy los TT de Twitter van a ser #UntrendingTopics\u201d. <\/span><\/i><b>Samantha Hudson, Pantomima Full, Guillem Clua, Modesto Garc\u00eda, V\u00edctor Clavijo, Carlos Jean,<\/b><span style=\"font-weight: 400;\"> entre otros personajes p\u00fablicos, participar\u00e1n en esta iniciativa y ceder\u00e1n sus tuits para que conozcamos un poco m\u00e1s en primera persona la historia de migrantes que, como Feven Tadesse, Fabi\u00e1n o Celeste, se han visto forzados a huir de sus lugares de origen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta idea fue una de las galardonadas en el concurso Powered by Tweets que organiza la red social animando a los creativos a buscar soluciones para mejorar el mundo.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"es\">Hoy los Trending Topics le han cedido su espacio a temas que necesitan que hablemos de ellos m\u00e1s que ning\u00fan otro topic. Hoy las tendencias son <a href=\"https:\/\/twitter.com\/hashtag\/UntrendingTopics?src=hash&amp;ref_src=twsrc%5Etfw\">#UntrendingTopics<\/a><\/p>\n<p>\u2014 Ayuda en Acci\u00f3n (@ayudaenaccion) <a href=\"https:\/\/twitter.com\/ayudaenaccion\/status\/1409493079040659460?ref_src=twsrc%5Etfw\">June 28, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La periodista y escritora Rosa Montero arranca la iniciativa con el mensaje \u201cQu\u00e9 bien que los temas que m\u00e1s necesitan que hablemos de ellos hoy vayan a ser un poco m\u00e1s visibles. Hoy los TT de Twitter van a ser #UntrendingTopics\u201d.<\/p>\n","protected":false},"author":30,"featured_media":129950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-129949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ogilvy lanza Untrending Topics para dar visibilidad a temas sociales en Twitter<\/title>\n<meta name=\"description\" content=\"Ogilvy lanza Untrending Topics para dar visibilidad a temas sociales en Twitter, como el problema de la migraci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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