{"id":12964,"date":"2011-02-22T02:08:16","date_gmt":"2011-02-22T02:08:16","guid":{"rendered":"https:\/\/ipmark.com\/turespaa-adjudica-definitivamente-a-mpg\/"},"modified":"2011-02-22T02:08:16","modified_gmt":"2011-02-22T02:08:16","slug":"turespaa-adjudica-definitivamente-a-mpg","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=12964","title":{"rendered":"Turespa\u00f1a adjudica definitivamente a MPG"},"content":{"rendered":"<p>Este a\u00f1o el presupuesto ser\u00e1 de 37 millones de euros y a las acciones se sumar\u00e1n otros organismos tur\u00edsticos como Espa\u00f1a Verde, Camino de Santiago, Turismo de Andaluc\u00eda, Turismo de Baleares, etc&#8230;a fin de reposicionar a Espa\u00f1a como un destino que a la tradicional oferta de sol y playa une las m\u00e1s interesantes propuestas de cultura, gastronom\u00eda y deporte. Esta es la adjudicaci\u00f3n definitiva de los medios de Turespa\u00f1a, que ya se conoci\u00f3 a finales del pasado mes de diciembre.<\/p>\n<p>Las diferentes acciones tendr\u00e1n como marco de aplicaci\u00f3n un total de 25 mercados, desde los maduros hasta los emergentes y lejanos en los que se busca aumentar la notoriedad de marca de Espa\u00f1a como destino tur\u00edstico. Los mensajes se dirigir\u00e1n a todos aquellos que conocen nuestro pa\u00eds para que redescubran su diversidad y a los que no lo conocen para despertar su inter\u00e9s.<\/p>\n<p>La estrategia de medios ser\u00e1 coordinada online y offline en colaboraci\u00f3n con la agencia interactiva de Havas Digital, Media Contacts y con la compa\u00f1\u00eda del grupo experta en marketing deportivo Havas Sports &amp; Entertainment.<\/p>\n<p>La creatividad de Turespa\u00f1a est\u00e1 en manos de McCann Erickson.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este a\u00f1o el presupuesto ser\u00e1 de 37 millones de euros y a las acciones se sumar\u00e1n otros organismos tur\u00edsticos como<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-12964","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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