{"id":12959,"date":"2011-02-21T03:46:15","date_gmt":"2011-02-21T03:46:15","guid":{"rendered":"https:\/\/ipmark.com\/banca-cvica-se-lanza-oficialmente\/"},"modified":"2011-02-21T03:46:15","modified_gmt":"2011-02-21T03:46:15","slug":"banca-cvica-se-lanza-oficialmente","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=12959","title":{"rendered":"Banca C\u00edvica se lanza oficialmente"},"content":{"rendered":"<p>La transparencia y la participaci\u00f3n son los dos atributos sobre los que The Zapping Village ha construido el discurso de la campa\u00f1a de lanzamiento de la nueva entidad bancaria, que tiene como lema la pregunta <i>\u00bfC\u00f3mo quieres que sea tu banco?<\/i>. Con este planteamiento se da todo el protagonismo a los clientes, que entre otras cosas, deciden a qu\u00e9 proyectos sociales pueden dedicar parte del dinero que depositan en el banco.<\/p>\n<p>Como paso previo al lanzamiento de la campa\u00f1a, la agencia llev\u00f3 a cabo un <i>roadshow<\/i> en 16 ciudades de toda Espa\u00f1a para realizar un macroencuesta en la que los ciudadanos deb\u00edan plasmar sus respuestas en pantallas de grafiti digital con sprays l\u00e1ser de luz. El resultado fueron m\u00e1s de 10.000 sugerencias sobre c\u00f3mo quiere la gente que sea su banco.<\/p>\n<p>La campa\u00f1a tiene desarrollo en televisi\u00f3n, radio, prensa, exterior (lonas, vallas, autobuses y cabinas integrales), Internet y redes sociales. El plan de medios es gestionado por Media By Design.<\/p>\n<p>La creaci\u00f3n de Banca C\u00edvica fue la primera iniciativa de integraci\u00f3n interregional dentro del proceso de consolidaci\u00f3n sectorial que vive el sistema financiero espa\u00f1ol. El grupo tiene como cabecera un banco, Banca C\u00edvica, participado por Caja Navarra (29,1%), Cajasol (29,1%), CajaCanarias (21,3%) y Caja de Burgos (20,5%), cuya sede operativa se ha establecido en Madrid y su sede social, en Sevilla.<\/p>\n<p>Este modelo permite que cada caja de ahorros mantenga su personalidad jur\u00eddica, la gesti\u00f3n de su obra social, su marca y la gesti\u00f3n de redes comerciales en sus territorios naturales. Los 9.500 empleados del grupo se reparten en 33 provincias espa\u00f1olas, en las que el grupo Banca C\u00edvica tiene presencia con sus 1.600 oficinas, desde las que da servicio a casi cuatro millones de clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transparencia y la participaci\u00f3n son los dos atributos sobre los que The Zapping Village ha construido el discurso de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-12959","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banca C\u00edvica se lanza oficialmente - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=12959\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banca C\u00edvica se lanza oficialmente - 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