{"id":129429,"date":"2021-06-24T12:30:00","date_gmt":"2021-06-24T10:30:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=129429"},"modified":"2021-06-24T12:30:00","modified_gmt":"2021-06-24T10:30:00","slug":"yosoy-entrega-estrategia-digital-creativa-a-tree-house-barcelona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=129429","title":{"rendered":"Yosoy entrega su estrategia digital creativa a Tree House Barcelona"},"content":{"rendered":"<p><strong>El fabricante de bebidas vegetales Liquats Vegetals ha entregado la cuenta digital de su marca Yosoy a Tree House Barcelona, tras haber sido elegida entre varias agencias mediante un concurso convocado a mediados de este a\u00f1o.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con la asignaci\u00f3n de su cuenta digital a <strong>Tree House Barcelona<\/strong>, la marca de bebida vegetal busca potenciar su estrategia digital y compartir con su nuevo <em>partner<\/em> los mismos valores y que est\u00e9 concienciada y preocupada por construir un mundo mejor a trav\u00e9s de la alimentaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Anna Rovira<\/strong>, directora de marketing de <strong>Yosoy<\/strong>, ha explicado que, en este concurso, buscaban una agencia creativa que sirviera de extensi\u00f3n al departamento de marketing; que a\u00fane una s\u00f3lida base estrat\u00e9gica con un fuerte desarrollo creativo y de producci\u00f3n; que sea aut\u00f3noma, resolutiva y que a la vez sea capaz de proyectar el ADN de la marca unificando toda su estructura de mensajes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFruto de este enfoque\u201d, a\u00f1ade, \u201cy a partir de la idea principal que les trasladamos, el equipo creativo de Tree House Barcelona <strong>desarrollar\u00e1 la ejecuci\u00f3n de la marca en el entorno digital<\/strong>\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yosoy es una marca de bebidas vegetales, caracterizadas por contar con los m\u00ednimos ingredientes y fomentar el concepto de \u2018etiqueta limpia\u2019 para ofrecer al consumidor la informaci\u00f3n m\u00e1s transparente en cuanto a su etiquetado y su composici\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yosoy <strong>acumula un crecimiento sostenido en los \u00faltimos a\u00f1os, siendo l\u00edder del mercado en cuota en volumen, y habiendo elevado su cuota en todos los canales y todas las \u00e1reas a cierre de 2020<\/strong>, seg\u00fan datos de Nielsen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La marca se encuentra en pleno proceso de expansi\u00f3n, ganando distribuci\u00f3n a nivel nacional e impulsando el mercado de bebidas vegetales en la gran distribuci\u00f3n, a trav\u00e9s de un portfolio de 14 variedades.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de bebidas vegetales ha elegido a la agencia creativa Tree House Barcelona para avanzar en su estrategia digital. <\/p>\n","protected":false},"author":29,"featured_media":129431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6074,2114],"class_list":["post-129429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias-de-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yosoy entrega su estrategia digital creativa a Tree House Barcelona<\/title>\n<meta name=\"description\" content=\"La marca de bebidas vegetales Yosoy ha elegido a la agencia creativa Tree House Barcelona para avanzar en su estrategia digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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