{"id":129421,"date":"2021-06-24T18:27:33","date_gmt":"2021-06-24T16:27:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=129421"},"modified":"2021-06-24T18:28:22","modified_gmt":"2021-06-24T16:28:22","slug":"bonduelle-abraza-sostenibilidad-nuevo-packaging-carton","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=129421","title":{"rendered":"Bonduelle abraza la sostenibilidad con su nuevo packaging de cart\u00f3n"},"content":{"rendered":"

La marca de alimentaci\u00f3n vegetal ha dado a conocer su nuevo\u00a0packaging<\/em> de cart\u00f3n, donde ahorran m\u00e1s de 170 toneladas de pl\u00e1stico al planeta. Esta innovaci\u00f3n emplea menos cart\u00f3n que un packaging<\/em> convencional y cuenta con el logo de Ecoembes para ayudar al consumidor a que lo recicle de forma adecuada.\u00a0<\/strong><\/p>\n

Jorge Alonso<\/strong>, director de marketing de Bonduelle<\/strong>, y Agn\u00e8s Dion<\/strong>, directora general de la marca en Espa\u00f1a, Portugal e Italia, han presentado el nuevo packaging<\/em> y han comentado los compromisos con la sostenibilidad de la compa\u00f1\u00eda a trav\u00e9s de tres ejes: planeta, alimentaci\u00f3n y personas.<\/p>\n

\u00abEs un orgullo para todo el equipo que ha desarrollado este nuevo\u00a0packaging<\/em>, donde cambiamos el pl\u00e1stico por el cart\u00f3n\u00bb, comenta\u00a0Jorge Alonso<\/strong><\/a>. \u00abUsa menos cart\u00f3n que otros, se imprime con tintes vegetales y el cart\u00f3n viene de bosques gestionados de manera sostenible. Adem\u00e1s, incorpora el\u00a0Nutri-Score<\/strong>, donde todos los productos tienen la letra A\u00bb.<\/p>\n

Un compromiso m\u00e1s<\/h3>\n

La renovaci\u00f3n del\u00a0packaging<\/em> es un proyecto que est\u00e1 llegando poco a poco a todos los pa\u00edses europeos donde est\u00e1 presente la marca. \u00abTenemos el compromiso que de aqu\u00ed al 2025 todos nuestros\u00a0packs<\/em> sean reutilizables y reciclajes. Era un viaje ya iniciado. \u00c9ste es un compromiso m\u00e1s para afianzar este viaje sostenible y en coherencia con las demandas de los consumidores y los\u00a0retailers<\/em>\u00ab, detalla Jorge Alonso<\/strong>.<\/p>\n

\"\"<\/p>\n

\u00abEs importante comunicar qu\u00e9 hacemos como empresa\u00bb, explica\u00a0Agn\u00e8s Dion<\/strong>. \u00abLos consumidores demandan cada vez m\u00e1s marcas responsables que hacen las cosas bien y, sobre todo, saber qui\u00e9nes somos las empresas que nos encontramos detr\u00e1s del producto\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

La marca de alimentaci\u00f3n vegetal ha dado a conocer su nuevo packaging, dejando atr\u00e1s el pl\u00e1stico y empleando menos cart\u00f3n que otros competidores. <\/p>\n","protected":false},"author":6924,"featured_media":129422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6153,135],"class_list":["post-129421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-alimentacion-y-bebidas","tag-packaging"],"acf":[],"yoast_head":"\nBonduelle abraza la sostenibilidad con su nuevo packaging de cart\u00f3n<\/title>\n<meta name=\"description\" content=\"Bonduelle ha dado a conocer su nuevo packaging, dejando atr\u00e1s el pl\u00e1stico y empleando menos cart\u00f3n que otros competidores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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